Senior Manager, Performance Marketing

Role Overview

The Senior Manager, Performance Marketing is a strategic, cross-channel role responsible for setting direction and driving performance outcomes across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems. The role focuses on performance strategy, agency leadership, measurement, customer journey optimization, media mix planning, and growth strategy.

What You Will Do

Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media, and emerging channels. Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.

Why It Might Be a Fit

The ideal candidate will have 5-10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles, with a strong understanding of paid media channels, including search, social, affiliate, influencer, and retail media.

Requirements

• Bachelor’s degree required; advanced degree a plus.
• 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
• Experience developing customer journey strategies, growth frameworks, and cross-channel performance plans that improve marketing effectiveness and business outcomes.
• Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and media effectiveness analysis.
• Experience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.
• Highly analytical, with the ability to turn data into actionable insights.
• Strong project management and organizational skills.
• Effective communicator with the ability to influence cross functional partners and agencies.
• Commercially minded and comfortable working in a fast paced, performance driven environment.
• Experience in beauty, fashion, or premium consumer brands is a plus.

Benefits

• Annual bonus plan or variable pay
• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off (PTO)