Role Overview
As a Marketing Automation Manager at Wellmark, you will own the plan for using marketing automation capabilities to execute approved marketing strategies more efficiently and effectively. This includes advancing the maturity of Wellmark’s marketing automation capability by developing scalable, reusable journeys, governance practices, and measurement approaches that support targeted, personalized, integrated marketing automation campaign strategies at scale.
What You Will Do
You will collaborate with key stakeholders to understand business goals, translate approved marketing strategies into automated journeys, and recommend effective approaches that increase engagement, leads, acquisition, retention, and benefit utilization in key markets.
Why It Might Be a Fit
Ideal candidates have experience driving multi-channel automation strategy, customer journey development, and ongoing campaign optimization across lifecycle stages such as acquisition, onboarding, engagement, benefit utilization, retention, and re-engagement.
Requirements
- Bachelor’s degree in marketing or a related field
- Minimum of 5 years of experience in performance marketing, integrated digital marketing, marketing automation or a similar role
- Shows proven outcomes of previous campaign efforts aligned to goals
- Strong expertise in campaign management across various digital channels
- Demonstrated knowledge of email marketing, including segmentation, personalization, A/B testing, and deliverability
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously
- Strong critical thinking and problem-solving skills
- Strong bias for action and data-driven decisions
- Strong communication and collaboration skills to effectively coordinate with cross-functional teams
- Extreme attention to detail to ensure data integrity and consistency
- Up to date on the latest industry trends, technologies, and best practices in performance marketing and email marketing
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) or other retirement plan
- Paid time off
- Paid holidays
- Learning budget
- Parental leave
- Wellness program
- Visa/relocation support
- Remote flexibility
- Stipends
- Bonus/commission
- Equity
To apply for this job please visit jobs.smartrecruiters.com.
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