MarTech Integration Manager

On Site Full TimeAtlanta, Georgia, United StatesWellstar Health System

Role Overview

The MarTech Integration Manager will assist in building and developing the MarTech platform and analytical insights to support the evolution of the digital consumer experience. This role acts as a critical support system for the Director, helping align integration and data needs across the organization.

What You Will Do

The MarTech Integration Manager will be responsible for tracking critical data elements, identifying gaps in data integrations, and developing strategic enhancements through a compliant lens. They will also guide the architecture of marketing technologies, support the integration and data maintenance of MarTech platforms, and design, enhance, and scale dashboards, visualizations, and automations to support marketing and business analytics needs.

Why It Might Be a Fit

The ideal candidate will be a strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities and multiple stakeholders. They will have experience managing complex MarTech stacks, a strong grasp of CRM integrations and scalable data infrastructure, and the ability to translate data into actionable insights.

Requirements

  • Bachelors Computer Science or Bachelors Information Technology or Bachelors Marketing or Bachelors Advertising or Bachelors Business Administration/Management or Bachelors Other / Related Field
  • 7 years additional – Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement
  • Minimum 5 years of experience in MarTech, marketing operations, or digital marketing roles with significant tech ownership
  • Proven experience integrating enterprise marketing technologies with content management systems (Sitecore, Adobe, Salesforce, etc.)
  • Proven ability to translate between marketing, data engineering, platform architecture and analytics teams to connect marketing needs to technical data solutions
  • Hands-on experience with customer data platforms (CDPs) and MarTech tools, with proven ability to manage integrations for these systems across the larger digital ecosystem
  • Strong understanding of attribution, clean rooms, and measurement frameworks as they apply to a digital ecosystem
  • Strong understanding of customer data architecture, identity resolution, and real-time personalization
  • Robust experience driving optimization and enabling customer experience capabilities that advance the digital marketing roadmap
  • Excellent communication and stakeholder management skills, with the ability to translate business needs into technical solutions; and the ability to explain technical items in simple terms
  • Curious, adaptable, and passionate about leveraging technology to drive growth

To apply for this job please visit wellstar.wd1.myworkdayjobs.com.


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