Retail Media (FMCG) & Performance Marketing Manager

Role Overview

As a Retail Media (FMCG) & Performance Marketing Manager, you will be responsible for shaping data-driven marketing, developing marketing strategies, and creating real business impact in the digital marketing of the Frosch brand. You will be the central point of contact for all retail media activities of the Frosch brand in the German trade, manage paid search activities, analyze digital sales channels, and develop websites and brand pages in retail.

What You Will Do

Your responsibilities will include evaluating marketing opportunities, developing recommendations, identifying growth potential, managing paid search activities, analyzing digital sales channels, developing websites and brand pages in retail, and creating performance reports for marketing, sales, and management.

Why It Might Be a Fit

To be successful in this role, you will need to have completed studies in the field of marketing, media, communication science, or a comparable qualification, and have funded experience in performance marketing, retail media, e-commerce, or digital marketing. You will also need to have analytical skills, a good understanding of KPIs, campaign steering, and data-based optimization, as well as experience in collaboration with sales, key account management, and external agencies.

Requirements

• Completed studies in the field of marketing, media, communication science, or a comparable qualification
• Funded experience in performance marketing, retail media, e-commerce, or digital marketing
• Practical experience in the steering of SEA, Amazon Advertising, Retail Media, or comparable paid media campaigns
• Experience in the B2C, D2C, or FMCG environment
• Analytical skills and a good understanding of KPIs, campaign steering, and data-based optimization
• Experience in collaboration with sales, key account management, and external agencies
• Independent, structured, and responsible working style
• Communication skills and very good German and English knowledge
• Good understanding of Google Analytics, Google Ads, and common CMS and analysis tools
• Ideally, first experience with AI tools in the marketing environment

Benefits

• Unlimited employment contract according to the chemical tariff (IG BCE)
• 30 days holiday, holiday and Christmas allowance
• Job ticket, job bike, e-charging stations, and free parking spaces
• Health and sports offers, fresh food in the employee restaurant, and free drinks
• Individual development, training, and our buddy model
• Attractive discounts, discounts in the Frosch store, and a free product every month