Role Overview
The Marketing Automation/QA Technologist role supports all aspects of Marketing Automation and Quality Assurance. This role supports and optimizes marketing automation technologies and campaigns to enable communications with students throughout their lifecycle.
What You Will Do
This role involves identifying and resolving errors, verifying audience segmentation, and ensuring messages reach the right targets. You will also analyze audiences to identify optimization opportunities, partner with Email and Engagement teams, and provide regular reporting.
Why It Might Be a Fit
This role requires a process-driven and efficiency-oriented individual with a thorough understanding of customer journeys, marketing funnels, and lead scoring. You will also need to have proficiency with Salesforce CRM, strong analytical and communication skills, and experience in marketing operations.
Requirements
- Marketo Certified Expert
- 2+ years of Salesforce experience
- Minimum of 2 years of demonstrated experience administering Marketo
- Minimum of 2 years of demonstrated experience in marketing operations
- Experience in a B2B, fintech, or fast-paced technology environment preferred
- Experience with Workfront, Jira, Wiki platforms, Tableau
Benefits
- Medical, dental, vision, telehealth and mental healthcare
- Health savings account and flexible spending account
- Basic and voluntary life insurance
- Disability coverage
- Accident, critical illness and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off for rest and relaxation
- Flexible paid sick time
- 11 paid holidays
- Up to 12 weeks of parental leave
To apply for this job please visit wgu.wd5.myworkdayjobs.com.
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