Marketing Technology Manager

Role Overview

The Marketing Technology Manager is responsible for overseeing the development, implementation, and optimization of marketing technology tools and platforms within the organization. This role operates at the intersection of marketing and technology, ensuring that digital solutions align with business objectives and enhance marketing effectiveness.

What You Will Do

The primary responsibility of this position is the continual monitoring, evaluation, and optimization of the marketing technology stack. This entails regular review of technologies with product owners and the usage of those technologies.

Why It Might Be a Fit

The ideal candidate will possess a strong technical understanding of marketing platforms along with a deep knowledge of marketing strategies. The candidate will work closely with stakeholders, internal & external developers, and is a key contact with other departments.

Requirements

• Ability to create thorough and clear acceptance criteria for tasks and projects
• Experience with Martech tools like Content Management Systems, tag management, Customer Data Platforms, Automation Saas, and emerging AI
• High-level understanding of how SEO, UI/UX, multivariate testing, and personalization interact with marketing and lead generation efforts
• Adept at multitasking and handling projects with many moving parts
• Maintains both exceptional focus under tight timelines, as well as attention to detail, keeping a quality and customer-first mindset
• Strong collaboration skills, ability to work with a team as well as being able to self-direct work activities
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, including executives, managers, etc.
• Strong analytical skills required, including a thorough understanding of how to interpret customer business needs
• Demonstrated project management skills
• Understanding of common client and service-side web technologies
• Skills in computer-based projects, resource management systems, and project management tools

Benefits

• bonuses
• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays
• up to 12 weeks of parental leave