Manager, Partner Marketing

Role Overview

The Manager, Partner Marketing, is responsible for developing and executing marketing strategies that drive customer acquisition, transaction growth, retention, and revenue across a portfolio of Western Union’s mid-market retail partners. This role serves as the primary marketing lead supporting partner growth initiatives through in-store marketing, partner-owned marketing channels, and Western Union-owned marketing channels.

What You Will Do

Develop and execute annual marketing plans for a portfolio of mid-market retail partners, create growth strategies that drive customer acquisition, transactions, retention, and partner productivity, and lead execution of marketing programs across multiple channels.

Why It Might Be a Fit

The ideal candidate combines strong retail marketing expertise with a data-driven approach to performance management, and will be responsible for developing scalable marketing programs, measuring marketing effectiveness, optimizing investment decisions, and partnering closely with stakeholders to drive measurable business results.

Requirements

• 4+ years of professional marketing experience, including partner marketing, channel marketing, retail marketing, shopper marketing, or growth marketing
• 3+ years of experience managing marketing programs across multiple retail partners, locations, territories, or customer segments
• 3+ years of experience developing annual or quarterly marketing plans and leading end-to-end campaign execution across multiple marketing channels
• 3+ years of experience driving measurable business outcomes through marketing initiatives, including customer acquisition, transaction growth, sales growth, customer retention, or revenue growth
• 2+ years of experience measuring marketing performance using KPIs, dashboards, reporting tools, or campaign analytics to optimize results
• 2+ years of experience managing marketing budgets and making investment decisions based on business objectives and expected ROI

Benefits

• Short-term incentives
• Multiple health insurance options
• Accident and life insurance
• Access to best-in-class development platforms
• Paid Time Off
• Parental Leave
• Global Adoption Assistance
• 401K Plan