Demand Generation Manager

Role Overview

We’re searching for a strategic and performance-driven Demand Generation Manager. As a Demand Generation Manager, you’ll lead demand generation efforts across Westland’s brands, product lines, and provincial markets.

What You Will Do

You’ll connect paid media, marketing automation, lifecycle nurture, content, organic demand, and conversion optimization to generate qualified leads and improve performance across the funnel.

Why It Might Be a Fit

You’ll play a key role in turning marketing activity into measurable demand across brands, products, and provincial markets, and help Westland generate qualified leads more efficiently while strengthening acquisition, onboarding, retention, and long-term client relationships.

Requirements

• 5+ years of progressive experience in demand generation or performance marketing
• Exceptional hands-on knowledge of Google Ads, including Search, Display, YouTube, Performance Max, and Demand Gen, along with strong hands-on capability in LinkedIn Ads and Meta Ads
• Proven experience building automated workflows in marketing automation and CRM environments such as HubSpot and Salesforce
• Strong experience using GA4, Google Search Console, SEMrush, VWO or Optimizely, and Data Studio to analyze performance and guide demand generation decisions
• Strong understanding of conversion optimization, SEO, AEO, and structured experimentation
• Proven ability to manage and optimize budgets across multiple brands, campaigns, products, and markets
• Excellent analytical, organizational, and communication skills

Benefits

• Competitive annual short-term incentive program
• Financial assistance for approved work-related training/development courses leading to certification
• Professional development programs, including seminars and conferences
• Amplifying Communities, a program to support causes that matter most to our employees
• Total rewards program that takes care of your financial, physical, and mental health