Marketing Automation Engineer

Role Overview

As a Marketing Automation Engineer, you will be accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

What You Will Do

You will proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes. You will also leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud.

Why It Might Be a Fit

You will make an impact by demonstrating expertise in marketing automation and personalization trends, sharing your expertise and insights to impact strategy and educate stakeholders. You will also establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• Senior experience in marketing automation and personalization development, with demonstrated success
• Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely)
• CRM systems, personalization platforms, and analytics tools
• Analytical and problem-solving skills, with the ability to interpret data and translate insights into action
• Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools
• Experience in B2B marketing
• Knowledge of lead scoring and lead management best practices
• Experience with A/B testing and experimentation
• Salesforce Marketing Cloud certifications
• SQL, Amscript, Java, HTML
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools