Customer Marketing Manager

Role Overview

Whatfix is seeking a Customer Marketing Manager to own customer marketing across an assigned region and/or industry and lead our global Executive Sponsor Program. You will build customer advocacy, create compelling content, and deliver in-person experiences that strengthen relationships, support retention, and contribute to sales-accepted leads (SALs), including expansion opportunities.

What You Will Do

Build and activate customer advocacy, own the global Executive Sponsor Program, support retention and generate sales opportunities, tell compelling customer stories, lead in-person user group meetings, contribute to customer loyalty and recognition, maximize content impact, and measure business impact.

Why It Might Be a Fit

You’ll shape programs that elevate customer voices, bring customers together, and contribute directly to customer and business success—with ownership of your work and collaboration across a global team.

Requirements

• 5–7 years of marketing experience, including experience in customer marketing, advocacy, customer content, and events, ideally in B2B technology or SaaS.
• A master’s degree from an accredited university.
• Excellent written and spoken English, with the ability to turn complex customer experiences into clear, persuasive stories and executive communications.
• Experience planning and delivering in-person customer events, including agenda development, speaker management, and logistics coordination.
• Strong relationship-building skills and confidence engaging customers, senior executives, and cross-functional partners.
• Experience managing executive engagement programs or partnering with senior leaders on strategic customer relationships.
• Demonstrated ability to manage programs and content from concept through delivery, balancing priorities and meeting deadlines.
• A data-driven approach to measuring performance, testing ideas, and improving outcomes.
• Familiarity with CRM and sales enablement platforms.
• Initiative, sound judgment, and the ability to influence across global teams in a fast-paced environment.
• Adept at using AI to improve content, research, and analysis, and to redesign and automate workflows that increase efficiency and scale customer marketing programs, while preserving authentic customer relationships, accuracy, customer confidentiality, brand standards, and human oversight.

Benefits

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• Uncapped incentives, bonus plans and opportunities to travel to meet global customers