Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.
Scope of Work
Core Responsibilities
1. Lead Generation
Plan and run Facebook / Instagram lead campaigns
Generate consistent monthly enquiry volume
Improve lead quality, not just quantity
2. Cost Control
Reduce CPL
Improve ROAS / CAC efficiency
Manage and optimise ad budgets daily
3. Campaign Execution
Launch new campaigns, creatives, offers, landing pages
A/B test audiences, hooks, creatives, copy
4. Reporting
Daily / weekly reporting:
Leads
CPL
Spend
Conversion rate
Show-up rate
Sales ROI
5. Funnel Improvement
Work with sales team to improve lead follow-up speed
Improve booking rate / trial attendance
What Success Looks Like
Every month leads delivered
CPL controlled
Fast reaction when results drop
Constant testing and improvement
No excuses, data-driven decisions
Think like owner, not employee
Candidate Requirements
Strong Meta Ads hands-on experience
Proven lead generation results
Understand CPL / CAC / ROI
Analytical and aggressive optimiser
Able to work independently
Performance Model (Better)
Base salary $8,000 – $12,000 + bonus for:
Hit lead target
Beat CPL target
Hit sales ROI target
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