Marketing Manager

Key responsibilities

• Manage and improve e-commerce presence across platforms such as Shopee, Lazada, TikTok Shop and the company website
• Plan promotions, bundles, vouchers and seasonal campaigns to drive sales
• Monitor product performance, conversion, traffic and campaign results
• Identify opportunities to improve listings, merchandising and customer journey
• Work with the team on paid, organic and influencer activities that drive traffic and conversions
• Plan and execute small to mid-sized marketing campaigns from concept to launch
• Develop campaign mechanics, timelines and promotional ideas
• Coordinate with internal creative, content and digital teams to get campaigns executed
• Source, identify, reach out, negotiate and coordinate collaborations with influencers, KOLs and creators
• Prepare briefs and manage deliverables, timelines and postings for influencer campaigns

About you

• Around 2–3 years of experience in marketing, e-commerce, digital marketing or a related role
• Hands-on experience with at least one e-commerce platform
• Understand how marketing connects to traffic, conversion and sales
• Experience coordinating influencers or creators
• Can independently plan and execute smaller campaigns
• Organised and comfortable managing several moving pieces at once
• Can communicate confidently with vendors, creators, partners and internal teams
• Resourceful and willing to figure things out rather than wait for every step to be given
• Comfortable working in a fast-moving SME or entrepreneurial environment

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