Lead menu and product development initiatives aligned with brand direction and market trends.
Identify emerging food and consumer trends to support product innovation and menu strategy.
Develop product concepts, positioning, and launch strategies for LTO and seasonal campaigns.
Coordinate cross-functionally with Culinary, Operations, and SCM teams to ensure smooth product launches.
Manage menu pricing strategy, profitability review, and competitive market analysis.
Manage end-to-end product launch preparation, including timelines, SOP readiness, training coordination, and communication materials.
Monitor guest feedback, sales performance, and market response to optimize product performance.
Requirements:
5 – 8 years of experience in F&B or lifestylebrands.
Strong understanding of menu positioning, pricing strategy, and product profitability.
Experience in seasonal campaigns, limited-time offers (LTOs), and menu/product innovation projects
Passion for food culture, hospitality, and brand storytelling.
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