About the Club
Our client is seeking a commercially minded, creative marketing professional to lead the Club’s marketing function during a period of transformation. Reporting to the General Manager, you will balance strategic leadership with hands-on execution, managing the Marketing Executive and overseeing external agencies and suppliers.
Key Responsibilities
Strategy and Brand.
Lead the Club’s integrated marketing strategy and campaigns to drive member acquisition, retention, participation and commercial performance, while maintaining a consistent brand identity, tone of voice and visual standard across all touchpoints.
Rebranding.
Serve as internal marketing lead for the rebranding programme, working with the appointed agency and internal stakeholders to roll out the new identity across digital platforms, signage, collateral and member communications.
Digital, Social and Content.
Own the Club’s website and digital channels, including SEO, SEM, conversion optimisation and performance tracking through Google Analytics. Develop the social media strategy and content calendar, with a focus on storytelling and video, and oversee photography, videography and copywriting.
CRM and Marketing Automation.
Represent marketing in the implementation of the new CRM and Club Management System, shaping member communication journeys, automation and personalised, data-driven engagement. Plan and deliver segmented email campaigns.
AI and Innovation.
Champion the adoption of AI across the marketing function to improve content creation, campaign planning, analytics and productivity.
Creative and Partnerships.
Manage in-house and external creative output to a consistently high standard. Support sponsorship activation, commercial partnerships and marketing for events, sports programmes, dining and membership initiatives.
Analytics and Reporting.
Track campaign effectiveness and marketing ROI, deliver regular insight reports, and conduct market and competitor research.
Requirements
Degree in Marketing, Communications, Business or a related field
At least five years’ experience in a marketing management role
Proven track record delivering integrated, multi-channel campaigns
Experience managing creative agencies and external suppliers
Background in hospitality, lifestyle, sports, leisure or membership organisations is an advantage
Experience with Mailchimp or similar email platforms is highly desirable
About You
You are a strategic thinker who is happy to roll up your sleeves. You bring creativity, strong attention to detail and excellent project management skills, along with a genuine enthusiasm for digital marketing, branding, AI and emerging marketing technology.
(Brunel International South East Asia Pte Ltd, Registration Number: 199603098R | Company License Number : 16S8067 | Eve Ng EAP Registration Number R2198025.)
To apply for this job please visit en-sg.whatjobs.com.
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