Assistant / Deputy Manager, Consumer & Product Marketing

Assistant / Deputy Manager, Consumer & Product Marketing

• Create tactical customer campaigns to generate awareness and sales of the Company’s Life and General Insurance product portfolios, covering promotion proposals, campaign mechanics, system setup, execution and periodic sales reports.
• Develop and implement upselling and cross-selling campaigns for Life and General Insurance policyholders.
• Responsible for the end-to-end delivery of product marketing collaterals, including brochures, factsheets, placemats and flyers, to support distribution channels.
• Handle SEM for General Insurance products and SEO, including the creation of relevant financial and product-related articles.
• Coordinate with relevant business units in updating product/policy documents, particularly for General Insurance, and arrange for their publication on the corporate website.
• Support customer research, surveys and other initiatives to understand customer needs and feedback, as well as customer engagement and loyalty programmes, where required.
• Support in organizing corporate/CSR events, distributors’ events and other marketing initiatives, where required.
• Assist in various marketing initiatives to drive product awareness, customer engagement and business performance.
• Perform any other jobs as assigned by the Company.

Requirements

• Minimum Bachelor’s Degree holder, with at least 5 years of relevant product/consumer marketing experience, prior experience within the insurance industry will be an advantage.
• Strong presentation, project management, and digital marketing skills.
• Good understanding of Life and/or General Insurance products, FLMI professional qualification would be an advantage.
• Strong communication, influencing skills and interpersonal skills.
• Creative problem-solving skills.
• Proficiency in Microsoft Office (PowerPoint, Excel and Word etc).
• Good command of written and verbal English and Chinese (to be able to communicate effectively with English and Chinese speaking associates regarding assigned tasks)

#J-18808-Ljbffr

Tagged as: Excel, Project Management