Product Marketing Manager (Fintech/Payment/Web3)

About the Role
Our client is a well-established fintech company operating at the intersection of payments, financial infrastructure, and digital assets, serving institutional and business clients across multiple markets. They are seeking a commercially sharp

Product Marketing Manager

to own the end-to-end go-to-market strategy and product marketing lifecycle for a portfolio of financial and digital-asset products and solutions. In this role, you will bridge the gap between complex product capabilities and clear, compelling customer value propositions — working cross-functionally with Product, Sales, Business Development, Compliance, and Marketing teams. This is an exciting opportunity for a strategic yet hands-on product marketer who thrives in a fast-moving fintech environment and enjoys translating sophisticated financial concepts into narratives that resonate with target customers.

Key Responsibilities

Develop and own clear

product positioning , messaging frameworks, and value propositions tailored to specific customer segments across payments, financial infrastructure, and digital-asset solutions
Lead the development and execution of

go-to-market strategies

for new product launches, feature enhancements, and market expansion initiatives — defining target audiences, channel strategies, launch timelines, and measurable success metrics
Translate complex product and technical capabilities into simple, compelling customer-facing narratives, pitch materials, FAQs, and key differentiator documents
Drive

sales enablement

by producing high-quality collateral including product decks, one-pagers, battlecards, and case studies that equip Sales and Business Development teams to communicate product value effectively
Coordinate cross-functional launch activities across Product, Marketing, Sales, Operations, and Compliance teams, ensuring consistent and compliant product communications across all customer touchpoints
Monitor fintech, payments, and digital-asset market developments; analyse competitor activity, customer behaviour, and industry trends to surface actionable insights for Product and Commercial leadership
Develop customer personas, use-case frameworks, and conduct customer interviews or surveys to validate messaging and assess product-market fit
Partner with creative and content teams to develop product announcements, thought-leadership materials, website content, and integrated campaign assets across digital and offline channels

Requirements

Bachelor’s degree in Marketing, Business, Communications, Finance, or a related discipline, with at least 4 years of experience in product marketing, B2B marketing, fintech, or financial services
Demonstrated experience marketing

payments, digital assets, SaaS, or financial infrastructure

products, with a strong grasp of product marketing fundamentals including positioning, segmentation, and go-to-market execution
Familiarity with APIs, payment infrastructure, digital wallets, stablecoins, custody solutions, or related financial technology concepts

(is a bonus)
Excellent written and verbal communication skills, with the ability to distil complex product information into clear, persuasive messaging for diverse business audiences
Strong project management and

cross-functional collaboration

skills, with proven ability to manage multiple initiatives simultaneously and engage senior stakeholders effectively
Experience launching products across multiple markets or jurisdictions, or working within regulated environments where marketing communications require compliance review

(is a bonus)

If you are passionate about technology and meet the above requirements, please don’t hesitate to apply. Please note that only shortlisted candidates will be contacted. Appreciate your understanding. Data provided is for recruitment purposes only.

Dada Consultants Pte Ltd
Website: www.dadaconsultants.com
EA License No.: 18S9037
Business Registration Number: 201735941W

Tagged as: Project Management