Marketing Manager

Marketing Manager – Marine & Offshore

Job Summary
We are seeking an experienced Marketing Manager to lead and execute marketing strategies for a Marine & Offshore company. The role will focus on strengthening the company’s brand presence, generating commercial opportunities and supporting business growth across the maritime, offshore and energy sectors.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with the company‚Äôs commercial and business development objectives.
• Manage the company‚Äôs brand positioning, corporate communications and marketing materials across digital and offline channels.
• Develop content for websites, LinkedIn, social media, newsletters, brochures, presentations and industry publications.
• Plan and coordinate participation in marine and offshore exhibitions, conferences, seminars and industry networking events.
• Work closely with the Sales and Business Development teams to develop campaigns that generate qualified leads and support revenue growth.
• Conduct market research and competitor analysis to identify industry trends, customer needs and new market opportunities.
• Manage digital marketing campaigns, including social media, email marketing, website content and search engine optimisation.
• Develop case studies, technical articles, project showcases and customer success stories to strengthen the company‚Äôs industry credibility.
• Manage relationships with external agencies, media partners, event organisers and industry associations.
• Track marketing performance, lead generation and campaign effectiveness, providing regular reports and recommendations to management.

Requirements

• Degree in Marketing, Communications, Business or a related discipline.
• Minimum 5‚Äì8 years of marketing experience, preferably within the Marine, Offshore, Oil & Gas, Maritime, Engineering or Industrial sectors.
• Strong understanding of B2B marketing and the ability to market technical products, equipment or services.
• Experience working with shipowners, ship managers, shipyards, offshore contractors, marine equipment suppliers or energy companies is highly advantageous.
• Strong content creation, digital marketing and social media skills, particularly LinkedIn.
• Experience organising and managing industry exhibitions, conferences and networking events.
• Commercially minded with the ability to work closely with Sales and Business Development teams to generate business opportunities.
• Excellent communication, stakeholder management and project management skills.

Tagged as: Project Management