Field Marketing Associate Analyst, ASEAN

The Experience

As we continue to scale across ASEAN we are seeking a high-energy, detail-oriented, and strategic Field Marketing Associate Analyst to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations—driving support for pipeline creation, brand awareness, and customer success across this high-growth market.

The ideal candidate is a skilled event executor, a proactive project manager, and a data-driven marketer who knows how to collaborate across decentralized, cross-functional teams and our partnering marketing agencies. You understand the enterprise B2B SaaS space, thrive in a fast-paced environment, and are comfortable rolling up your sleeves to make an impact from day one.

What You’ll Actually Be Doing

• Stakeholder Manageement

  • Collaborating with the South Asia Cloud Marketing team and regional ASEAN Cloud Sales & ESMB leadership and solution engineering to drive pipe and to accelerate ACV for cloud sales events including CXO roundtables, flagship customer events, industry forums and workshops,
  • Acts as the primary resource for ESMB marketing, supporting PipeGen events Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations

• Event Planning and Execution: Including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography and reporting.
• Manage post-event activities, including lead tracking, data analysis, and follow-up initiatives to optimize ROI.
• Collaborate with internal teams and external partners in a fast-paced environment.
• Manage multiple projects simultaneously and independently, with the ability to adapt to shifting priorities.
• Strategic Partnerships: Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.
• Performance Reporting: Monitor KPIs and work on stop-gap plans with the team.

You’re Our Person If…

• 3+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.
• 3 years’ experience in running scaled events including tradeshows
• Strong verbal and written communication skills in English.
• Bachelor’s degree in Marketing, Business, Communications, or related field

Even Better If…

• A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a \”customer-first\” mentality.
• Strong project management experience including working with multiple internal stakeholder groups across multiple teams and regions to drive business outcomes

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Tagged as: Data Analysis, Project Management, Salesforce