Digital Marketing Manager

Job Advertisement: Digital Marketing Manager (Global)
About the Role:

An exciting opportunity has arisen for an experienced Digital Marketing Manager to join a global organization undergoing significant digital transformation. This newly created role will be responsible for shaping and scaling the company’s global digital marketing capabilities, driving content-led campaigns, organic social media engagement, website optimization, and audience growth across international markets.

This position is ideal for a hands-on digital marketer who enjoys building processes from the ground up, leveraging AI to enhance marketing effectiveness, and collaborating with stakeholders across multiple regions.

Key Responsibilities:

• Lead commercial growth across Greater Asia through a combination of direct customer engagement and distributor management.
• Develop and execute global digital marketing campaigns to drive audience engagement, brand visibility, and business growth.
• Establish digital marketing best practices, frameworks, and playbooks that can be adopted across global markets.
• Own and optimize the corporate website, including user experience, content effectiveness, SEO, and conversion opportunities.
• Drive content-led marketing initiatives across digital channels, including social media, email marketing, and web platforms.
• Leverage AI and marketing technologies to improve content creation, campaign execution, and marketing efficiency.
• Partner closely with global product management, regional marketing teams, and business leaders to align digital marketing initiatives with commercial objectives.
• Monitor campaign performance and deliver actionable insights using analytics and data-driven marketing approaches.
• Support the development of an integrated digital customer experience across multiple geographies.

Key Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or a related discipline.
• 5-10 years of experience in Digital Marketing, Content Marketing, Demand Generation, Marketing Communications, or related functions.
• Experience managing SEO, website optimization, content marketing, digital campaigns, and social media channels.
• Background within B2B environments is essential; candidates with a blend of B2B and B2C experience will be highly regarded.
• Proven ability to work across regional or global stakeholder groups in a matrix organization.
• Hands-on approach with the ability to balance strategy and execution.
• Experience utilizing marketing technologies, analytics platforms, CRM systems, and AI-enabled marketing tools.
• Strong communication and influencing skills with the ability to engage senior stakeholders.
• Prior exposure to Healthcare, Medical Device, Diagnostics, Life Sciences, Technology, Industrial, or other complex B2B industries will be advantageous.

Contact:

Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)

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Tagged as: Data Analysis