Trade Marketing Manager

About the Role
Are you passionate about bringing brands to life in-store and turning marketing strategies into sales results

We are looking for a commercially minded and hands-on

Trade Marketing Manager

to lead trade marketing initiatives across AsterSpring salons and trade partner locations. You will play a key role in translating brand and commercial strategies into impactful in-store promotions, retail merchandising and sales-driving activations.

This role is ideal for someone who combines strong commercial judgement, a keen eye for visual presentation and the ability to drive execution from planning through to implementation.

This is a hands-on role that goes beyond planning and coordination. You will be actively involved in ensuring our brands are presented effectively and consistently across all retail touchpoints.

Key Responsibilities
1. Trade Marketing & Commercial Activation
Translate approved brand and commercial strategies into effective trade marketing plans, promotions and in-store activations.
Plan and execute trade promotions, product launches and seasonal campaigns across AsterSpring salons and trade partner locations.
Develop promotional ideas for salons and B2B partners based on customer behaviour, store-level needs and market insights.
Evaluate promotional performance and recommend improvements to drive sales conversion and product sell-through.

2. Sales Enablement & Support
Develop sales tools, product selling guides and in-store communication materials to support salon and dealer teams.
Translate product features and campaign strategies into compelling selling messages for frontline teams.
Work closely with Sales and frontline teams to understand customer feedback, identify selling challenges and improve sales effectiveness.

3. Retail Merchandising & Visual Execution
Establish and maintain visual merchandising standards and planograms across AsterSpring salons and dealer locations.
Oversee the development, production and deployment of point-of-sale (POS) materials, fixtures and promotional displays.
Participate in hands-on store, fixture and event setups for product launches, festive campaigns and brand activations.
Conduct regular store visits and merchandising audits to ensure consistent brand presentation and execution standards.

4. Campaign Planning & Readiness
Ensure all merchandising materials, POS displays, sales tools and promotional mechanics are ready ahead of campaign launches.
Collaborate with Brand and Content teams to translate campaign concepts into effective in-store executions.
Coordinate with Salon Operations, Sales, Supply Chain and trade partners to ensure smooth and timely campaign implementation.

5. Market & Competitor Insights
Monitor competitor promotions, retail merchandising activities and in-store presentation.
Gather market observations, sales data and feedback from frontline teams to identify opportunities for improvement.
Recommend practical initiatives to strengthen retail execution and enhance sales performance.

Requirements
Degree in Marketing, Business, Retail Management or a related discipline.
Minimum 3 years of experience in trade marketing, retail marketing or visual merchandising.
Experience in the beauty, skincare, salon, FMCG or retail industry will be an added advantage.
Strong understanding of retail operations, in-store promotions and factors that influence purchasing decisions.
Good visual sense with an eye for detail, aesthetics and spatial presentation.
Hands-on and comfortable with store visits, merchandising audits and physical event setups.
Commercially driven, with the ability to interpret sales data and market feedback to improve promotional effectiveness.
Able to balance brand standards, operational practicality, cost and sales objectives.
Strong communication, project management and cross-functional coordination skills.

What We Offer
Medical and dental benefits.
Miscellaneous allowance.
Staff discounts on our brands’ products and treatments.
Opportunity to take ownership of retail brand presentation and trade marketing initiatives.
Career development opportunities within an established, listed regional group.
A collaborative working environment that encourages ideas and initiative.

Tagged as: Project Management