Marketing Manager

About the role

The Marketing Manager is responsible for leading and executing the regional marketing strategy across Singapore, Malaysia, South Korea and upcoming Markets to drive customer acquisition, revenue growth and brand leadership. Reporting to the Director of Commercial, this role oversees marketing planning, budget management, digital performance, customer acquisition, brand campaigns and website optimisation across multiple markets. The incumbent will manage agency partners, leverage AI-powered marketing tools, and use data-driven insights to maximise marketing effectiveness and return on investment. The role also involves developing marketing talent, collaborating with cross-functional stakeholders, supporting market expansion initiatives, and ensuring consistent brand execution across the region. Occasional regional travel may be required to support business growth and marketing operations.

Key responsibilities

• Develop and execute regional marketing strategies, annual plans and budgets.
• Drive lead generation, bookings and customer acquisition across digital and offline channels.
• Manage digital marketing agencies and AI-powered marketing tools to maximise campaign performance.
• Oversee website performance, SEO, paid media and customer journey optimisation.
• Lead integrated brand and promotional campaigns across multiple markets.
• Analyse marketing performance and provide actionable recommendations to drive ROI.
• Manage and develop marketing team members and coordinate with cross-functional stakeholders.
• Support market expansion and go-to-market initiatives across the region.

Requirements

• Degree in Marketing, Business, Communications or a related discipline.
• Minimum 7 years’ marketing experience, with exposure to digital marketing, campaigns and brand management.
• Proven experience managing marketing budgets, agencies and stakeholders.
• Strong knowledge of digital marketing channels, including Google Ads, Meta, SEO and analytics.
• Experience using AI tools to improve marketing effectiveness is highly desirable.
• Strong analytical, project management and communication skills.
• Regional or multi-market marketing experience is preferred.

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Tagged as: Data Analysis, Project Management