Marketing Manager

Our client, a global data centre company, is looking for a data centre marketing manager.

They have projects all over the world so this is a global role.

Role Overview

Seeking a proactive, hands-on Marketing Manager to take ownership of to communicate data center solutions to the market. Your core focus will be translating complex technical capabilities into compelling commercial value, arming our sales teams with winning collateral, and feeding market intelligence back into our product strategy.

Core Responsibilities

1. Product/services Marketing

• Develop and maintain consistent, compelling messaging for our product portfolio across all regions.
• Create and manage a comprehensive marketing toolkit (presentations, fact sheets, case studies, objection-handling guides).
• Partner with business development to customize pitch materials for client meetings and proposals; actively participate in key client discussions when required.
• Translate technical specifications into clear business benefits (e.g., deployment speed, cost efficiency, scalability).
• Manage the strategy and execution of industry events, trade shows, and product launches, ensuring maximum lead generation.
• Ensure all external communications strictly separate future roadmaps from validated, contractual capabilities.
• Conduct ongoing competitive analysis across target regions (Southeast Asia, Europe, US) to monitor competitor strategies and maintain up-to-date competitive positioning materials.
• Monitor the market landscape for upcoming infrastructure projects, tenders, and capacity expansions; proactively alert the business development team to new opportunities.
• Collaborate with sales to define target client profiles and build target account lists.
• Lead quarterly win/loss analysis and share actionable insights with the product and leadership teams.
• Track relevant industry regulations, standards, and certifications that impact our market entry strategies.
• Deliver a concise monthly market intelligence report to the executive team.

3. External Relations & Partnerships (10%)

• Represent the company at industry events, association meetings, and analyst briefings.
• Cultivate relationships with technology partners to execute joint marketing initiatives that drive revenue.

Candidate Requirements

This is a highly execution-focused role. You must be willing to create the materials yourself, rather than just managing a team to do it.

• Minimum 8 years of B2B marketing experience, with at least 4 years specifically within the data center industry
• A proven track record of producing high-quality technical marketing collateral (writing samples/portfolio required).
• Strong analytical capabilities with the ability to interpret market data, sales metrics, and win/loss trends.
• Excellent communication and presentation skills, with the confidence to engage both technical engineers and commercial stakeholders.
• Full professional fluency in both written and spoken English and Mandarin.

If you were not contacted, please assume you were not shortlisted

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