About the Role:
Our company is looking for an
innovative and results-driven Marketing Manager
to lead our brand and service promotion efforts. This role involves optimizing marketing strategies, managing budgets, overseeing a small team, and driving business growth through creative and data-informed campaigns.
The ideal candidate will have a strong foundation in both traditional and digital marketing, excellent leadership skills, and a proven ability to generate high-quality leads and brand awareness.
Key Responsibilities:
Evaluate and optimize marketing and pricing strategies to maximize ROI
Analyze market trends and develop actionable forecasts
Identify and pursue new business opportunities and leads
Develop and implement marketing strategies to drive qualified traffic and boost visibility
Plan, execute, and manage end-to-end marketing campaigns across multiple channels
Utilize a mix of organic and paid acquisition methods, including content marketing, PPC, social media, email campaigns, events, and PR
Create engaging and high-conversion content for websites, blogs, and digital platforms
Build and maintain strong relationships with key partners, agencies, and vendors
Prepare and manage the marketing budget on a quarterly and annual basis
Approve and oversee the creation of marketing materials, including digital and print assets
Measure and report performance of campaigns, gaining insights and making data-driven improvements
Monitor consumer behavior and adjust campaigns to improve effectiveness
Requirements:
Bachelor’s degree in Marketing, Business, or a related field
Solid understanding of core marketing principles and tactical execution
Proven experience in developing and managing marketing strategies and campaigns
Strong creative thinking and problem-solving abilities
Demonstrated leadership and project management skills
Knowledge of digital marketing, SEO, PPC, and social media trends
Excellent verbal and written communication skills
Proficiency with marketing software/tools (e.g., Google Analytics, CRM, email platforms, social media schedulers)
Experience in marketing research, performance analysis, and reporting
Ability to work under pressure and meet deadlines
To apply for this job please visit en-sg.whatjobs.com.
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