CRM Marketing Manager – Customer Lifecycle Campaigns

1. Job Summary

HR Service Jobs is seeking a strategic, customer-focused, and results-driven CRM Marketing Manager – Customer Lifecycle Campaigns to lead the development, execution, and optimisation of customer relationship management strategies and lifecycle marketing campaigns. The successful candidate will play a key role in strengthening customer engagement, improving retention, increasing customer lifetime value, and driving sustainable business growth through personalised, data-driven communications.

This role is responsible for managing the complete customer lifecycle, from initial acquisition and onboarding to engagement, conversion, retention, loyalty, and reactivation. The CRM Marketing Manager will use customer data, behavioural insights, segmentation strategies, and marketing automation technologies to deliver relevant messages across email, SMS, push notifications, and other digital communication channels.

Working closely with marketing, sales, product, analytics, and customer experience teams, the successful candidate will ensure that campaigns are aligned with business objectives and customer needs. The role requires a combination of strategic thinking, analytical expertise, campaign management experience, and creative problem-solving skills.

The ideal candidate will have a strong understanding of CRM platforms, customer journey mapping, marketing automation, performance measurement, and lifecycle campaign optimisation. They should be comfortable translating complex customer data into actionable marketing strategies that improve engagement, conversion rates, and long-term customer relationships.

2. Key Responsibilities

Customer Lifecycle Strategy

Develop and implement comprehensive CRM marketing strategies covering customer acquisition, onboarding, engagement, conversion, retention, loyalty, and reactivation.

Design customer lifecycle programmes that deliver relevant, timely, and personalised communications at every stage of the customer journey.

Identify opportunities to improve customer engagement, reduce churn, increase repeat purchases, and strengthen customer loyalty.

Establish lifecycle marketing priorities aligned with the companys commercial objectives and overall marketing strategy.

Create customer journey maps to identify communication opportunities, friction points, and areas for improvement.

CRM Campaign Management

Plan, develop, execute, and optimise multi-channel CRM campaigns across email, SMS, push notifications, and other supported communication platforms.

Build automated customer journeys, including welcome series, onboarding sequences, abandoned-cart reminders where relevant, post-purchase communications, renewal reminders, and win-back campaigns.

Develop campaign calendars and coordinate campaign launches to ensure consistent messaging and timely delivery.

Collaborate with content writers and designers to produce compelling campaign copy, creative assets, and customer-focused messaging.

Ensure all campaigns maintain consistent brand positioning, tone of voice, and customer experience standards.

Customer Segmentation and Personalisation

Develop customer segmentation strategies using demographics, purchase history, engagement levels, preferences, lifecycle stages, and behavioural data.

Implement personalised communication strategies that improve message relevance and campaign performance.

Use customer insights to identify high-value segments, inactive customers, at‑risk customers, and opportunities for cross‑selling or upselling.

Develop targeted campaigns based on customer interests, previous interactions, and predicted future needs.

Continuously refine segmentation models to improve campaign relevance and customer response rates.

Marketing Automation and CRM Technology

Manage and optimise CRM platforms and marketing automation tools to support scalable, efficient, and personalised customer communications.

Build automated workflows, triggers, rules, and campaign journeys based on customer behaviour and predefined business objectives.

Work with technical teams to improve data integrations, customer profile accuracy, campaign tracking, and platform functionality.

Maintain CRM data quality by identifying duplicate records, incomplete profiles, inconsistent fields, and other data issues.

Evaluate new CRM technologies, automation capabilities, and marketing tools that could improve campaign effectiveness.

Data Analysis and Performance Optimisation

Monitor campaign performance using key metrics, including open rates, click-through rates, conversion rates, retention rates, unsubscribe rates, revenue contribution, and customer lifetime value.

Develop dashboards and performance reports to communicate campaign results, trends, and recommendations to stakeholders.

Conduct A/B and multivariate testing, where appropriate, to evaluate subject lines, messaging, creative formats, send times, offers, and customer journey variations.

Analyse campaign results and customer behaviour to identify opportunities for continuous improvement.

Use data-driven insights to optimise marketing spend, improve customer engagement, and increase the overall return on marketing investment.

Retention and Customer Loyalty

Develop targeted retention programmes to encourage repeat engagement and strengthen long‑term customer relationships.

Identify early indicators of customer disengagement and implement proactive communication strategies to reduce churn.

Design reactivation and win‑back campaigns for dormant or inactive customers.

Partner with customer service and customer experience teams to address recurring customer concerns and improve the overall customer journey.

Support loyalty initiatives, membership programmes, and personalised customer reward strategies where applicable.

Cross-Functional Collaboration

Work closely with the digital marketing, sales, product, analytics, creative, and customer support teams to coordinate campaign activities.

Translate business objectives into measurable CRM marketing plans and campaign requirements.

Present campaign performance, customer insights, and strategic recommendations to management and relevant stakeholders.

Manage relationships with external agencies, technology providers, and campaign vendors where required.

Support the development of CRM marketing best practices, operational processes, and internal documentation.

Compliance and Data Governance

Ensure CRM campaigns comply with applicable data protection, privacy, consent, and electronic marketing requirements.

Maintain appropriate customer consent records, subscription preferences, and suppression lists.

Follow company policies for customer data access, storage, processing, and reporting.

Monitor deliverability, sender reputation, and communication frequency to protect customer trust and campaign effectiveness.

3. Required Skills and Qualifications

Bachelors degree in Marketing, Business Administration, Digital Marketing, Communications, Data Analytics, or a related field.

Demonstrable experience in CRM marketing, lifecycle marketing, customer retention, marketing automation, or a similar discipline.

Strong understanding of customer journey mapping, behavioural segmentation, personalisation, and automated campaign development.

Practical experience with one or more CRM or marketing automation platforms, such as Salesforce Marketing Cloud, HubSpot, Adobe Marketo Engage, Braze, Klaviyo, or comparable tools.

Proficiency in analysing campaign performance and interpreting customer engagement data.

Strong knowledge of email marketing principles, campaign deliverability, testing methodologies, and performance optimisation.

Excellent written communication skills and the ability to develop clear, engaging, customer‑oriented messaging.

Strong project management and organisational skills, with the ability to manage multiple campaigns and competing deadlines.

Ability to collaborate effectively with technical and non-technical stakeholders.

A customer-centric mindset and a strong commitment to improving the customer experience.

Understanding of marketing privacy requirements, consent management, and responsible customer data handling.

4. Experience

Typically, 3-6 years of relevant experience in CRM marketing, lifecycle marketing, customer engagement, retention marketing, or marketing automation.

At least 1-3 years of experience managing CRM campaigns or customer lifecycle programmes, ideally with responsibility for campaign planning, execution, and reporting.

Demonstrated experience developing customer segments, building automated journeys, and implementing personalised marketing campaigns.

Experience interpreting campaign analytics and using insights to improve engagement, conversion, retention, and revenue performance.

Previous experience coordinating cross-functional projects and managing campaign delivery from planning through post‑campaign analysis.

Experience working with large customer databases, e‑commerce businesses, subscription services, financial services, technology companies, or other customer-focused organisations is advantageous.

Familiarity with customer data platforms, predictive analytics, churn modelling, and advanced personalisation techniques is desirable.

Candidates with strong practical CRM marketing skills and demonstrable campaign results may also be considered where their experience differs from the typical profile.

5. Working Hours

Employment Type: Full-time.

Typical Schedule: Monday to Friday, approximately 40 hours per week.

Working Hours: Standard business hours, with flexibility depending on business and campaign requirements.

Work Arrangement: Remote, hybrid, or office-based, depending on the position offered and company policy.

Flexibility: Occasional adjustments may be required to support campaign launches, reporting deadlines, or collaboration with teams in different time zones.

Availability: Participation in scheduled team meetings, campaign planning sessions, and performance reviews is expected.

The final working schedule, location requirements, and any flexible working arrangements will be confirmed during the recruitment process.

6. Knowledge, Skills and Abilities

Technical Knowledge

Strong knowledge of CRM platforms, marketing automation systems, and customer lifecycle management principles.

Understanding of email marketing, SMS campaigns, push notifications, and multi-channel customer engagement.

Familiarity with customer segmentation, behavioural targeting, dynamic content, and personalisation techniques.

Working knowledge of campaign analytics, conversion tracking, marketing dashboards, and attribution concepts.

Familiarity with spreadsheet tools, data visualisation platforms, and reporting software.

Basic SQL, HTML, or an understanding of data integrations is an advantage, depending on the technology stack.

Analytical Abilities

Ability to identify trends and patterns in customer engagement and campaign performance data.

Confidence in evaluating campaign results and making evidence-based recommendations.

Ability to define relevant KPIs and assess performance against established targets.

Strong problem‑solving skills and the ability to identify inefficiencies in customer journeys.

Ability to balance short‑term campaign results with long‑term customer value.

Communication and Leadership

Excellent verbal and written communication skills.

Ability to explain campaign performance and customer insights to different stakeholder groups.

Strong collaboration and relationship-building skills.

Ability to manage projects, coordinate resources, and maintain campaign delivery schedules.

Confidence in presenting recommendations and influencing decisions through data and customer insights.

Personal Attributes

Customer-focused, commercially aware, and results-oriented.

Highly organised, detail-oriented, and comfortable managing multiple priorities.

Proactive in identifying opportunities for innovation and continuous improvement.

Adaptable to changing business needs, customer expectations, and marketing technologies.

Committed to ethical marketing practices, data accuracy, and customer privacy.

7. Benefits

HR Service Jobs aims to offer a supportive and professional working environment where employees can develop their expertise and contribute to meaningful business outcomes. Depending on the employment arrangement and applicable company policies, potential benefits may include:

Competitive Compensation: Salary and performance-related incentives aligned with the role, experience, and applicable compensation structure.

Flexible Working Options: Remote or hybrid arrangements where available and appropriate for the position.

Professional Development: Opportunities to develop expertise in CRM strategy, lifecycle marketing, customer analytics, and marketing automation.

Technology Exposure: Experience working with modern CRM platforms, automation tools, analytics systems, and digital marketing technologies.

Career Development: Opportunities to progress into senior CRM, customer lifecycle, retention, or marketing leadership positions.

Collaborative Environment: Opportunities to work with professionals across marketing, analytics, technology, product, and customer experience teams.

Performance Recognition: Recognition for campaign improvements, successful customer engagement initiatives, and measurable business contributions.

Work-Life Balance: Clear priorities, structured planning, and reasonable workload management, subject to business needs.

Additional Benefits: Paid leave, health-related benefits, retirement provisions, or other employment benefits may be available depending on the employment location, contract, and company policy.

Specific benefits, eligibility conditions, and compensation details will be communicated during the recruitment process. The items above describe potential offerings and are not a guarantee of individual entitlements.

8. Why Join HR Service Jobs?

Joining HR Service Jobs as a CRM Marketing Manager – Customer Lifecycle Campaigns offers an opportunity to contribute to customer-focused marketing initiatives that combine strategy, creativity, technology, and data analysis.

The role is suited to professionals who enjoy understanding customer behaviour, designing personalised experiences, and transforming marketing insights into measurable results. You will have the opportunity to develop lifecycle strategies that help businesses build stronger customer relationships while improving engagement, retention, and long‑term value.

You will also be able to expand your technical knowledge, refine your campaign management expertise, and collaborate with teams working across different areas of marketing and business operations.

The position offers a platform for professionals who want to take ownership of customer engagement programmes, experiment with new marketing approaches, and contribute to continuous improvement. As CRM and customer lifecycle marketing continue to evolve, the role can provide valuable experience for future opportunities in CRM leadership, customer retention strategy, marketing operations, and broader digital marketing management.

If you are analytical, customer-focused, and passionate about creating relevant and effective customer communications, HR Service Jobs welcomes your interest in this opportunity.

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