Director, Marketing Operations

Job Description

The Director, Marketing Operations, is a strategic and operational leader reporting directly to the VP of Marketing at a pioneering company specializing in immersive digital experiences and metaverse technologies. This role is vital in driving rigorous planning, analytics excellence, and cross-functional alignment to translate marketing strategies into measurable execution. The Director will lead performance management frameworks, deliver data-driven insights, and enforce operational discipline to ensure marketing initiatives achieve business impact. They will spearhead annual and quarterly planning, manage marketing budgets, establish scalable performance measurement processes, and introduce innovative AI tools to enhance efficiency. Acting as a bridge between marketing, sales, and product teams, the Director ensures go-to-market plans are executed with clear accountability and fosters collaboration across departments. Additionally, this position is responsible for preparing executive reports, communicating complex data effectively to leadership, and supporting informed decision-making based on analytics and insights. The ideal candidate will be analytical, operationally strong, and adept at influencing senior stakeholders, contributing to a marketing organization that operates with heightened efficiency, focus, and impact within a cutting-edge, global virtual platform environment.

Job Requirements

1. Minimum 10 years of experience in marketing operations, marketing analytics, strategy, or business operations, preferably including field marketing exposure.
2. Proven expertise in driving strategic planning, KPI management, and performance reporting.
3. Strong knowledge of B2B marketing, go-to-market strategies, and alignment with revenue objectives.
4. Advanced analytical and problem-solving abilities with high comfort working with complex data and ambiguity.
5. Demonstrated ability to influence and collaborate with senior leaders across multiple functions without direct authority.
6. Excellent written and verbal communication skills, capable of translating complex data into concise narratives for senior stakeholders.
7. Experience managing marketing budgets, including tracking, forecasting, and ROI analysis.
8. Proficient in establishing scalable processes for performance measurement, attribution, and reporting.
9. Capable of driving cross-functional initiatives and partnerships, particularly aligning marketing with sales operations and product teams.
10. Familiarity with AI tools or willingness to introduce and leverage AI to optimize marketing operations efficiency.

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Tagged as: Data Analysis, Forecasting