Commercial Co-Founder GTM, Business Development & Marketing

Company Description : Identyca is a next-generation event and experience technology company reimagining how people connect and how events are managed.
We are building technology that brings real-time networking, intelligent attendee discovery and event operations management together to create more engaging experiences and measurable value for event organisers, exhibitors, sponsors and attendees.
Our vision extends across conferences, business events, exhibitions, tourism and experiential environments. We believe the next generation of events will be more connected, intelligent and data-driven- and we’re building the technology to help make that happen.

Role Description : We are looking for a commercially minded

Co-Founder to lead Go-to-Market (GTM), Business Development and Marketing

as Identyca moves towards commercial launch and growth.
This is an opportunity to join at an early stage, shape the company’s commercial direction and build the partnerships, customer relationships and revenue engine that will drive its growth.
You’ll work directly with the founder to define our market positioning, identify the right customer segments, develop strategic partnerships and turn commercial opportunities into paying customers.
We’re particularly interested in someone who understands the events ecosystem and already has relationships with conference organisers, Professional Conference Organisers (PCOs), event management agencies, exhibition companies, destination management companies (DMCs), tourism operators or other experience-led businesses.
You won’t be expected to contribute personal funds. Instead, we’re looking for someone willing to contribute their commercial expertise, network, initiative and time in exchange for meaningful equity ownership, with a path to a full-time salary as the business generates sufficient revenue.

Location: Singapore (preferred) · Malaysia · UAE · India
Compensation:

Equity-only initially, with a path to a full-time salary as revenue grows
Commitment:

Flexible initially, with the opportunity to transition to full-time
Experience:

Proven commercial, business development or go-to-market experience

What You’ll Own
1. Go-to-Market Strategy
Define and execute Identyca’s GTM strategy, target segments, positioning and commercial roadmap.
Identify the most promising markets, customer profiles and use cases.
Develop pricing, packaging and sales strategies that support sustainable growth.
2. Business Development & Partnerships
Build relationships with event organisers, PCOs, exhibition organisers, event agencies, tourism operators and strategic partners.
Generate qualified leads, open doors to prospective customers and develop a repeatable sales pipeline.
Drive pilot opportunities, commercial negotiations, partnerships and customer acquisition.
Explore opportunities across Singapore, Malaysia, the UAE, India and other relevant markets.
3. Marketing & Brand Development
Lead marketing strategy across LinkedIn, digital content, thought leadership, SEO and industry-specific campaigns.
Develop compelling messaging and commercial collateral for different customer segments.
Build Identyca’s brand presence within the events, tourism and experience technology ecosystem.
Translate product capabilities into clear customer benefits and commercially compelling propositions.
4. Commercial Growth
Establish measurable targets for pipeline generation, customer acquisition, pilots and revenue.
Gather market feedback and translate it into product and commercial priorities.
Build a scalable commercial model and identify opportunities for expansion into adjacent markets.

Who we are Looking for:
The ideal candidate is a commercially driven builder who combines strategic thinking with hands-on execution.
Essential qualities
Proven experience in business development, sales, GTM, partnerships or marketing.
Strong relationship-building and commercial negotiation skills.
Ability to develop a market-entry strategy and personally execute it.
Entrepreneurial mindset, ownership mentality and comfort operating in an early-stage environment.
Willingness to contribute time and expertise before the business can support a full salary.
Particularly valuable experience
Existing relationships with conference organisers, PCOs, MICE agencies, exhibition companies, tourism operators or destination management companies.
Experience in events, MICE, hospitality, tourism, travel or experiential technology.
Exposure to event technology, SaaS, digital platforms or B2B technology sales.
Regional networks across Singapore, Malaysia, the UAE or India.
You don’t need to tick every box. A strong commercial track record and a relevant industry network matter more than a particular job title or academic qualification.

Interested
If you have the commercial experience, industry relationships and entrepreneurial drive to help build the next generation of event technology, we’d love to hear from you.
Please share your LinkedIn profile or CV along with a brief introduction covering:
Your relevant commercial and industry experience.
Your network within events, MICE, tourism or related sectors.
How you would approach bringing Identyca to market.
What kind of commitment you could make at this stage.

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