Chief Marketing Officer

Company Description

IsWhere is an AI-powered Global Living Map that creates a unified discovery ecosystem connecting destinations, merchants, travelers, and locals worldwide. The platform bridges long-standing fragmentation in the travel and local discovery industry by bringing DMOs, tourism boards, and merchants into a single, dynamic geo-located layer. Destinations gain sovereign digital infrastructure to tell their own stories, reach high-intent audiences, and access free analytics through dedicated destination URLs. Merchants benefit from free listing, storytelling tools, and flat-rate promotions that democratize AI-driven visibility without commissions or pay-per-click fees. Strategic partners such as telcos, banks, airlines, and industry bodies can leverage IsWhere to empower merchant discovery and seamless consumer experiences across global markets.
Role Description

The Chief Marketing Officer (CMO) will lead IsWhere’s global marketing strategy, driving brand positioning, demand generation, and ecosystem growth across destinations, merchants, and strategic partners. This is a full-time hybrid role based in Singapore, with a mix of on-site collaboration and work-from-home flexibility. The CMO will oversee market planning, segmentation, and go-to-market initiatives, translating product vision into integrated campaigns across digital, social, and partner channels. Day-to-day responsibilities include managing the marketing team, guiding market research and insights, optimizing the funnel from awareness to adoption, and aligning marketing efforts with revenue, product, and partnership objectives. The CMO will also steward external communications, develop public relations initiatives, support sales enablement, and build strategic relationships that advance IsWhere’s mission of redefining local discovery worldwide.
Qualifications

Strong skills in Market Planning and Marketing Management, including experience developing and executing integrated global marketing strategies.
Proficiency in Market Research, with the ability to generate data-driven insights, segment audiences, and inform product and go-to-market decisions.
Experience in Public Relations, including media strategy, thought leadership development, and reputation management across multiple markets.
Demonstrated capability in Sales collaboration, including building marketing programs that support pipeline growth, partner acquisition, and merchant/destination onboarding.
Proven leadership experience in senior marketing roles, ideally within digital platforms, travel, technology, or marketplace ecosystems.
Track record of scaling brands and user bases across regions, with strong knowledge of digital marketing, performance marketing, and brand storytelling.
Excellent communication, stakeholder management, and cross-functional collaboration skills, with the ability to work effectively in a fast-paced, global environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (e.g., MBA) is an advantage.
Comfort with hybrid work arrangements and occasional international travel to meet

Tagged as: Data Analysis