APAC Marketing Manager (Market Activation)

About JOOLA

JOOLA is a globally recognised table tennis and pickleball brand with an expanding presence across Asia-Pacific. With over 70 years of heritage in racket sports and a strong commitment to innovation, we create products and experiences for players at every level – from everyday enthusiasts to elite athletes competing at the highest levels of the sport.

As JOOLA continues to grow, so do the opportunities for our people. Our expanding regional business offers exposure across markets, functions and cultures, as well as the chance to take on broader responsibilities and help build new capabilities. We want our people to develop alongside the organisation by deepening their expertise, broadening their experience and taking on new challenges as opportunities emerge.

We combine the energy and ownership of an entrepreneurial environment with the ambition of a global brand. At JOOLA, you will be encouraged to contribute ideas, work across boundaries and make a visible impact – within your role and on the next stage of our growth.

Our global headquarters is based in the United States, and our Asia-Pacific headquarters is based in Singapore.

Take your Next Step with JOOLA

We are looking for a

Marketing Manager (Market Activation)

to strengthen JOOLA’s brand presence and drive effective marketing execution across APAC through our distributors and key customers.

Working closely with regional Marketing, Sales and local partners, you will translate brand and product priorities into locally relevant campaigns, launches and activations. You will help partners develop their marketing plans, improve execution and make effective use of marketing investment to support consumer engagement and business growth.

This role offers the opportunity to shape how JOOLA shows up across diverse APAC markets, combining regional coordination with hands-on partner engagement and market execution.

Key Responsibilities

1. Customer & Partner Management
Build and maintain strong relationships with distributors and key customers across APAC
Act as their key marketing partner, providing guidance on marketing priorities, planning and execution
Conduct regular market reviews and visits to understand local needs, identify opportunities and improve execution
Facilitate sharing of best practices and learnings across markets

2. Brand & Marketing Execution
Translate regional brand and product priorities into effective local marketing plans
Ensure consistent, high-quality representation of JOOLA across customer and consumer touchpoints
Support product launches, campaigns and local marketing initiatives
Work with partners to adapt regional campaigns for local relevance while maintaining brand consistency
Monitor execution and identify opportunities to strengthen brand visibility and consumer engagement

3. Marketing Planning & Activation
Lead annual and seasonal marketing planning with distributors and key customers
Align local marketing plans with JOOLA’s regional business and brand priorities
Support partners in developing marketing calendars and activation plans
Coordinate timelines and execution requirements with partners and internal teams
Review progress and recommend adjustments based on market performance and opportunities

4. Market & Consumer Insights
Maintain a strong understanding of the pickleball landscape, consumer behaviour and market trends across APAC
Gather feedback from distributors, customers and local markets to identify growth opportunities and execution gaps
Monitor competitor activity and evolving consumer and channel trends
Share actionable insights with regional teams to support planning and decision-making

5. Marketing Investment & Effectiveness
Support the planning and management of distributor and customer marketing budget
Review marketing proposals against agreed priorities and company guidelines
Track the execution and effectiveness of supported activities
Review results with partners and recommend improvements to future investment
Maintain appropriate expenditure records and supporting documentation

6. Cross-Functional Collaboration
Work closely with Regional Marketing, Sales and other internal teams to align priorities and execution
Coordinate internal and external partners to deliver marketing initiatives
Represent customer and local market needs within the regional team while maintaining JOOLA’s brand standards and priorities
Establish clear actions, owners and timelines for shared initiatives

What We’re Looking For
Relevant experience in customer, trade, channel or regional marketing, ideally within sports, consumer goods or lifestyle brands
Demonstrated experience working with distributors or key customers to develop and execute marketing plans
Strong understanding of brand and marketing fundamentals, with the ability to translate regional priorities into locally relevant execution
Commercial judgement and an understanding of how marketing activities support customer and business growth
Strong stakeholder and partner management skills, including the ability to influence without direct authority
Experience coordinating product launches, campaigns and marketing activations across multiple markets
Ability to assess marketing proposals, monitor budgets and evaluate activity effectiveness
Ability to translate market, consumer and competitor insights into practical recommendations
Strong project management and communication skills, with the ability to manage multiple partners, priorities and timelines
Comfortable working across APAC markets and cultures
Hands-on, adaptable and resourceful, with the ability to thrive in a fast-paced, entrepreneurial environment
Willingness to travel regionally as required

Why Join Us

At JOOLA, you will have the opportunity to take ownership of your work and make a meaningful contribution. As part of a growing business, you will be able to learn, take on new challenges and develop your career.

Our core values define how we work together towards our brand promise:
Innovation

– We approach challenges with curiosity and initiative. We take responsibility for solving problems and look for better ways to serve our customers and strengthen our business.
Inspiration

– We bring a champion mindset to our work. We set high standards, pursue meaningful goals and continually seek to improve.
Inclusion

– We work collaboratively, communicate openly and treat one another with respect. We value the different backgrounds, experiences and perspectives across our teams and markets.

Our Commitment to Inclusion
JOOLA is committed to maintaining an inclusive and respectful workplace. We welcome applications from all suitably qualified candidates and make employment decisions based on the requirements of the role, relevant experience, demonstrated capabilities and organisational needs, in accordance with applicable local employment laws.

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