Kelly Oriental Group is looking for an experienced and commercially driven
Marketing Manager / Senior Marketing Manager / Head of Marketing
to lead our overall marketing, branding and growth strategy.
This is a key leadership role for someone who can combine
brand thinking, digital marketing, customer acquisition and commercial performance . You will lead the marketing function, develop integrated strategies across online and offline channels, and work closely with management and operations to translate business objectives into effective marketing initiatives.
Key ResponsibilitiesMarketing Strategy & Business Growth
Lead the overall
marketing, branding and growth strategy
in alignment with business objectives.
Develop and manage the annual and monthly
Marketing Calendar , ensuring campaigns and initiatives are executed effectively and on time.
Identify opportunities to drive
customer acquisition, retention, repeat business and revenue growth .
Translate business priorities into actionable marketing strategies with clear targets and measurable outcomes.
Monitor market trends, competitors and consumer behaviour to identify new opportunities.
Digital Marketing & Customer Acquisition
Plan and oversee integrated digital campaigns across
social media, SEO, SEM/PPC, Google Ads, display advertising, email marketing and other relevant channels .
Develop effective lead-generation strategies to drive qualified traffic, enquiries and customer conversion.
Monitor campaign performance, customer acquisition costs, conversion and
return on marketing investment (ROI) .
Use performance data and analytics to continuously optimise campaigns, channels and marketing spend.
Work closely with E-commerce and relevant teams to integrate online marketing with offline campaigns and customer journeys.
Brand, Content & Communications
Strengthen and protect the
Kelly Oriental brand identity and positioning
across all customer touchpoints.
Develop and maintain brand guidelines to ensure consistent messaging, tone and visual identity.
Oversee content strategy and marketing materials including social media content, campaigns, brochures, presentations, corporate videos and other brand assets.
Develop media strategies, including press releases, partnerships and brand-building opportunities.
Ensure marketing communications reflect the company’s positioning and connect effectively with our target customers.
Campaigns & Partnerships
Conceptualise and execute
online and offline campaigns, promotions, events, collaborations and partnerships .
Evaluate potential
KOLs, influencers, media and external partners
based on brand fit, audience quality and commercial potential.
Ensure campaigns are not only creative, but also commercially effective and aligned with business objectives.
Leadership & Performance Management
Lead, develop and manage the
marketing team and external agencies/partners .
Set clear team objectives, responsibilities and
KPIs .
Build a high-performing marketing function with strong accountability, creativity and execution.
Manage marketing budgets and ensure spending is properly tracked and justified against results.
Present marketing performance, key insights and recommendations to management.
Cross-Functional Collaboration
Work closely with
Management, Operations, Sales, E-commerce, Finance and other teams
to ensure successful campaign and project implementation.
Support outlet-level marketing initiatives and ensure marketing activities contribute to both brand development and business performance.
Requirements
Must be comfortable working in a
retail/service environment , with working hours from
10:00 AM to 8:00 PM , including
weekends .
Strong proficiency in Chinese is required
to liaise effectively with Chinese-speaking stakeholders. Candidates must be comfortable
speaking, reading and writing in Chinese , with
WeChat used extensively for day-to-day business communication .
Diploma or Bachelor’s Degree in
Marketing, Digital Marketing, Business, Communications or a related field .
Minimum
5 years of relevant marketing experience , with demonstrated experience managing campaigns, brands and marketing performance.
Experience in related
beauty, aesthetics, wellness, healthcare or lifestyle industry
is highly preferred.
Strong knowledge of
digital marketing, social media strategy, SEO, SEM/PPC, lead generation and performance marketing .
Familiarity with platforms and tools such as
Google Analytics, Google Ads and social media analytics .
Strong understanding of branding, content strategy and consumer behaviour.
Proven ability to
lead and manage a marketing team
and work effectively with agencies and external partners.
Commercially minded and comfortable working with
budgets, KPIs, ROI and performance data .
Strong communication, project management and stakeholder-management skills.
Creative, analytical and results-driven, with the ability to turn ideas into executable campaigns.
Able to manage multiple priorities and perform effectively in a
fast-paced, growing business environment .
The Person We’re Looking For We are looking for more than someone who can simply run campaigns.
The right candidate understands how to
build a brand while driving business results . You should be able to look at marketing from both a creative and commercial perspective — understanding our customers, identifying opportunities, guiding the team and using data to determine what works.
You should be comfortable taking ownership, making recommendations to management and building a stronger marketing function as the business grows.
Employer questions
Your application will include the following questions:
Which of the following statements best describes your right to work in Singapore
What’s your expected monthly basic salary
How many years’ experience do you have as a Marketing Manager
Which of the following types of qualifications do you have
Have you worked in a role where you were responsible for budget management & forecasting
How many years of Stakeholder Communications experience do you have
To apply for this job please visit en-sg.whatjobs.com.
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