Marketing Manager

About the Role
We are looking for a Marketing Manager to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands‑on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.

We’re looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.

What We Hope You’ll Help Us Achieve

Develop fresh, creative ideas for memorable campaigns, launches and brand experiences that build excitement and bring the KLARRA brand to life.

A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint

Events and community moments that create genuine excitement and leave a lasting impression beyond the screen

Partnerships and press relationships that are well‑negotiated, mutually valuable, and elevate the brand

A VIP experience that feels warm, personal, and genuinely valued

What You’ll Be Involved In
Brand Voice & Content Direction

Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA’s tone and voice

Direct what content gets produced and how it’s presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven

Plan and manage the content and social calendar across Instagram, EDM, and other channels

Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction

Ensure brand presentation stays consistent and refined across every touchpoint

Events & Community

Plan and lead end‑to‑end execution of KLARRA events, such as launches, VIP previews, media previews, community activations

Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person

Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives

Build real relationships with top customers and press so they feel known, not just marketed to

Partnerships & PR

Identify and pursue collaboration opportunities aligned with KLARRA’s brand — with other labels, F&B partners, media, and KOLs

Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms

Manage ongoing relationships with press, influencers, and brand partners

Campaigns & Brand Experience

Generate ideas for creative, memorable brand campaigns and in-store or in‑cafe experiences

Develop launch mechanics and activations that create excitement and drive interest

Bring fresh ideas to the table, original thinking is expected and welcomed

Operations Manage budgets for events, partnerships, and campaigns

Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow‑through

Track what’s working, share honest reflections on campaign and event performanceOther ad‑hoc projects as required by the Creative Director

Who We’re Looking For

Experience Around 4–5 years in brand, PR, communications, or events, ideally at a boutique or luxury‑adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty

Has personally led events end‑to‑end, from concept through on‑the‑ground execution

Has personally negotiated partnerships or collaborations, with a clear example of terms they secured

Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)

Aesthetic & Brand Judgment

Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like

Can direct content and imagery choices with confidence, not just execute on brief

Translates KLARRA’s identity into content and experiences that feel fresh, international, and considered

A People Person

Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly

Comfortable being the face of the brand in a room, hosting with confidence

Strong negotiator — able to advocate for KLARRA’s interests while building relationships that last

Independent & Accountable

Comfortable managing their own priorities and following through without reminders

Proactive, raises ideas and flags issues early

Approaches work with a strong sense of ownership and accountability for results

Others

Warm, professional, and emotionally mature

Collaborative, values mutual respect and a solutions‑oriented approach

Genuinely interested in building a meaningful brand, not just creating beautiful content

Comfortable in a small, fast‑moving, founder‑led environment

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Tagged as: Clari