Marketing Manager

Build campaigns and conversion funnels across Singapore, Malaysia and Indonesia

Koocester Group is a luxury lifestyle media and marketing company covering homes, business, food, autos and wealth. We are hiring a Marketing Manager to plan campaigns, design conversion funnel strategies and own performance marketing and media buying across Singapore, Malaysia and Indonesia.

You will take campaigns from strategy and preparation through launch, optimisation and conversion. This is a hands-on role with direct responsibility for media spend, campaign performance and lead quality.

Permanent, full-time. Based on-site in Singapore, with responsibility across all three markets.

What you will own

• Campaign strategy and preparation: Build market-specific campaign plans, audience segments, offers, messaging, creative briefs, launch schedules and testing plans. Adapt campaigns to the customer behaviour and commercial priorities of Singapore, Malaysia and Indonesia.
• Conversion funnel strategy: Design and improve the journey from ad or content to landing page, enquiry, lead qualification, nurture, sales handover and conversion. Identify drop-off points and run structured tests on offers, pages, forms, calls to action and follow-up flows.
• Performance marketing and media buying: Plan, set up, manage and optimise paid campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads. Own audience targeting, campaign structure, bidding, placements, retargeting and creative testing.
• Budget allocation and spend control: Control media buying across countries, channels and campaigns. Set budgets and spend limits, monitor pacing and performance, reallocate investment and scale campaigns based on results. Keep clear records of spend, decisions and returns.
• Measurement and optimisation: Ensure tracking, pixels, conversion events, UTM tagging and CRM attribution support reliable decisions. Monitor cost per lead, cost per acquisition, conversion rates, lead quality and return on ad spend. Explain what is driving results and what needs to change.
• Creative and sales coordination: Brief and guide producers, editors, copywriters and social media colleagues on the creative needed for each campaign and funnel stage. Work with sales to assess lead quality, improve follow-up and connect campaign activity to commercial outcomes.

What you bring

• At least 5 years of relevant marketing experience, including hands-on performance marketing, campaign planning and conversion funnel optimisation.
• Practical experience buying media and directly managing advertising budgets, campaign setup, testing and optimisation.
• Strong working knowledge of paid social and paid search, with experience on platforms such as Meta Ads, Google Ads and TikTok Ads.
• The ability to build and improve lead generation funnels, landing pages, retargeting and nurture flows.
• Confidence interpreting campaign data, checking tracking quality and making budget decisions based on business outcomes.
• The ability to lead campaign execution, give clear creative briefs and coordinate colleagues across markets.
• Availability to work on-site in Singapore.

Useful experience

• Campaigns across Singapore, Malaysia and Indonesia, or other Southeast Asian markets.
• HubSpot or similar CRM tools, marketing automation, analytics and conversion tracking.
• Media, agency, property, interior design, automotive, finance, food and beverage, or lifestyle sectors.

What success looks like

Campaigns launch with clear plans and reliable tracking. Media spend stays controlled and is allocated to what works. Conversion funnels improve, sales receives better-qualified leads, and campaign results are visible by country and channel.

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Tagged as: HubSpot, Lead Scoring