Manager, Marketing Communications (Campaigns) (12499)

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions

• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives

• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control

• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning

• Manage creative, production, public relations, digital, media and event agencies to deliver high-quality outcomes

• Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders

• Monitor campaign budgets, procurement, contract administration and compliance with company policies

• Analyse campaign performance, shopper behaviour, CRM and loyalty data, translating insights into recommendations and continuous improvement

• Oversee tenant communications and relations, website, directories, app content and social media accuracy within assigned portfolios

• Drive innovation by identifying new campaign concepts, partnerships and revenue opportunities

Job Requirements

• Degree in Marketing, Mass Communications or related discipline

• At least 7 years’ relevant marketing experience with 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing

• Demonstrated experience leading large-scale integrated campaigns and managing external agencies

• Strong creative judgement and ability to develop compelling campaign narratives

• Excellent project management, stakeholder management and commercial negotiation skills

• Strong analytical ability with experience using marketing performance data to drive decisions

• Excellent written, verbal presentation and interpersonal communication skills

• Independent, organised, proactive and able to thrive in a fast-paced environment

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Tagged as: Project Management