Marketing Manager

Job Summary

The Marketing Manager plans, develops, and executes marketing strategies to promote products, services, and brand image. This role manages campaigns, conducts market research, develops promotional materials, coordinates advertising, and drives sales growth and customer engagement.

Responsibilities

• Develop and implement marketing strategies to enhance product, service, and brand visibility
• Manage end-to-end marketing campaigns to achieve targeted sales and engagement outcomes
• Conduct market research to identify customer needs, market trends, and growth opportunities
• Create and oversee the production of promotional materials aligned with marketing objectives
• Coordinate advertising activities across multiple channels to maximize reach and impact
• Monitor and analyze campaign performance metrics to optimize marketing effectiveness
• Manage marketing budgets to ensure cost-effective allocation of resources
• Collaborate with management and cross-functional teams to align marketing efforts with business goals
• Supervise marketing team activities to maintain high performance and project delivery standards
• Monitor marketing campaign performance and prepare reports on customer engagement, sales results, and campaign effectiveness.
• Develop and manage marketing budgets to ensure effective use of company resources.
• Identify new marketing channels and promotional opportunities to increase brand awareness and business revenue.
• Organise and coordinate promotional events, special campaigns, product launches, and customer engagement activities.
• Maintain the company’s brand image and ensure consistency across all marketing materials and communication channels.
• Analyse customer feedback and market information to recommend improvements to marketing strategies.

Language Requirements

• Must be able to communicate effectively in English and Hindi.

• Able to communicate with customers, colleagues, business partners, and management in both languages.

• Able to prepare marketing communications and explain promotional activities in English and Hindi, where required.

• Good verbal communication skills in both languages are preferred.

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