The Marketing Automation Specialist / CRM Specialist / Lifecycle Marketing Manager develops customer communications that support activation, engagement, retention, and repeat purchases. Responsibilities include segmenting audiences, building customer journeys, testing campaigns, and analysing results with Marketing, Product, and Data teams.
The Marketing Automation Specialist configures workflows, triggers, and campaign integrations. The CRM Specialist manages customer data and targeted communications, while the Lifecycle Marketing Manager sets lifecycle strategy, leads programmes, and oversees budgets, priorities, and measurable customer outcomes.
Qualifications
- Degree or diploma in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
- Relevant experience in marketing automation, CRM, retention, or lifecycle marketing.
- Understanding of segmentation, personalisation, customer journeys, and lifecycle performance measures.
- Experience using CRM platforms, campaign tools, and marketing automation systems.
- Ability to validate audiences, tracking, links, and content before campaign launch.
- Strong analytical skills for evaluating conversion, retention, churn, and campaign effectiveness.
- Understanding of consent, communication preferences, data quality, and responsible customer data handling.
- For automation positions, experience building workflows, troubleshooting triggers, and supporting integrations.
- For CRM positions, experience maintaining audience rules, coordinating campaigns, and reporting engagement.
- For manager positions, proven experience developing lifecycle strategy, leading teams or programmes, and improving customer outcomes through experimentation.
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