Marketing Manager (Marketing & E-commerce)

Role Purpose

Mister Mobile sells new and used mobile devices, trade-ins and repair services through retail stores, our own website and all major marketplaces. Marketing and e-commerce are currently two separate teams that serve the same customer and the same P&L.

This role brings them under one manager. You own both functions — the marketing team driving brand, content, social and demand, and the e-commerce team driving listings, pricing, marketplace performance and online revenue. Your job is to make those two halves work as one: campaigns that land with stock and pricing ready behind them, and an online channel that converts the demand marketing creates.

The Marketing Director sets direction and owns the overall strategy; you turn it into plans, allocate the people and budget, hold the standard, and report on what worked.

Key Responsibilities

1. Team Leadership

• Lead both functions through their respective team leads — set objectives, review plans, and hold them accountable for their teams’ output.

• Develop your leads into people who can run their areas without you. Give them room to make decisions and own outcomes, rather than managing their teams around them.

• Arbitrate between the two functions when they compete for the same people, budget or calendar slot — this is the part of the job only you can do.

• Run the operating rhythm: weekly priorities, monthly performance reviews, quarterly planning across both teams.

• Own performance management for your direct reports, and set the standard for how reviews and goal-setting are run further down.

• Recruit, onboard and retain — own hiring for senior roles alongside the Director, and approve hires below that.

• Manage a partly remote structure: maintain accountability, communication standards and output quality without being in the same room.

2. Marketing

• Translate the annual marketing direction into quarterly plans and campaign calendars across brand, content, social, influencer, video and media communications.

• Oversee campaign execution end to end — brief, budget, timeline, creative, launch, measurement.

• Maintain brand consistency across every channel and touchpoint, in-store and online.

• Own the retail and in-store marketing calendar in step with online activity.

• Manage agency, influencer and partner relationships where used.

3. E-commerce

• Own online revenue performance across our website and all marketplace channels.

• Oversee pricing competitiveness, listing quality and catalogue accuracy across every channel.

• Drive conversion — traffic quality, product page performance, checkout experience, and retention through CRM and lifecycle marketing.

• Oversee SEO and paid performance as demand drivers for the online channel.

• Ensure marketplace campaigns, platform promotions and stock availability are coordinated with the wider marketing calendar.

4. Performance, Budget & Reporting

• Own the marketing and e-commerce budget — allocate spend, track against plan, and defend the return.

• Define and track the metrics that matter for both teams: revenue by channel, cost of acquisition, return on ad spend, conversion, pricing position, listing health.

• Report monthly to the Director and management on performance, risks and decisions needed.

• Make the call on where to stop spending and where to double down, with the numbers to back it.

5. Automation & AI

• Continuously look for repetitive work across both teams that AI or the right tool could take over, and drive those projects through.

• Champion AI adoption in day-to-day execution — content production, listing management, pricing intelligence, reporting.

• Work with the E-commerce Tech Lead to prioritise automation and platform work against commercial impact.

• Hold the team to documented processes so the work is repeatable and transferable.

6. Cross-functional

• Work with retail operations on stock, promotions and in-store execution.

• Work with the service and repair side so online listings and campaigns reflect what operations can actually deliver.

Requirements

Essential

• 5+ years in marketing or e-commerce, with at least 3 years managing a team — including experience leading through team leads, not only individual contributors.

• Track record across both sides — you have run campaigns and you have owned an online sales channel. Deep in one and credible in the other is acceptable; strong in one and no exposure to the other is not.

• Commercial judgement — you read a P&L, manage a budget, and make trade-off decisions based on return rather than preference.

• Hands‑on marketplace or e-commerce platform experience (Shopee, Lazada, TikTok Shop, Carousell, or similar).

• Comfortable with data — you build the report yourself rather than waiting for someone to send it.

• Clear written and verbal communication; able to manage a partly remote team and hold standards at a distance.

Advantageous

• Retail or consumer electronics background, particularly mobile devices, trade‑in or repair.

• Experience integrating two teams or functions that previously worked separately.

• Working knowledge of WooCommerce or a comparable platform.

• Practical use of AI tools in marketing or operations work.

• Experience managing agencies, influencers or external partners.

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