Acquisition Marketing Manager

MoneySmart Group is a trusted personal finance platform in Southeast Asia, helping consumers compare and apply for financial products such as loans, insurance, and credit cards. Founded in Singapore in 2009, our mission is to simplify complex financial decisions and empower people to make informed choices with confidence.

We’re growing, and we’re looking for exceptional talent to come onboard an Acquisition Marketing Manager for our Singapore business.

Mission
Your mission is to drive cost-efficient acquisition growth for MoneySmart Singapore across performance marketing channels. You’ll support all commercial and brand-focused campaigns across paid search, social, display, affiliate, and other performance-driven platforms.
You will be responsible for building a high-performing, data-driven acquisition engine that balances short-term campaign execution with long-term sustainable growth. While performance campaigns will be a major focus, you’ll also work closely with teams across content, social, retention, and product to align acquisition efforts with brand and business outcomes.

Responsibilities
Performance Marketing
Optimise search & social campaigns with the guidance and support of the Acquisitions Lead
Execute test & learn campaigns and report on them as defined by the acquisitions lead as well as pro-actively suggest new areas of optimisation
Own your own personal upskilling in areas such as campaign optimisation, usage of analytics platforms and AI
Pro-actively adopt AI within your processes and upskill yourself

Campaign Management & Reporting
Own end to end weekly reporting and forecasts for the business unit assigned to you
Coordinate and execute performance marketing campaigns; from brief to delivery and reporting
Support delivery of sponsored content and Media Sales campaigns

Email Marketing
Manage the email marketing calendar and coordinate with various stakeholders on delivery and reporting

Stakeholder management & P&L responsibility
Work closely with key stakeholders in commercial and sales teams to drive business objectives including, revenue and gross profit
Manage and allocate marketing budgets across various channels and between verticals

Test & Learn
Work closely with the acquisitions lead to define and execute on the test & learn strategy
Actively propose, analyse and execute marketing tests

Skills Required
Campaign Management
Ability to project manage multiple acquisition campaigns concurrently
Ability to manage multiple stakeholders and approvals as well as ensure, diligent and timely delivery of acquisition campaigns

Performance Marketing
At least 2 years hands-on experience in Google AdWords, Meta Business Manager
Experience with email marketing platforms such as Braze is a plus

Data & Measurement
Comfortable working with analytics tools such as Google Analytics
Experience building dashboards and defining core performance metrics is a plus

Usage of AI
Comfortable using AI tools like chatgpt / Claude in marketing tasks
Openness to learn and upskill in this area
Ability to demonstrate usage of AI in marketing workflows / tasks is an advantage

Stakeholder Communication & Business Support
Strong communication to share performance insights with business stakeholders
Ability to translate acquisition metrics into actionable business recommendations

Requirements
3-4 years of experience in performance or acquisition marketing, preferably in a fintech, marketplace / e-comm, marketing agency or tech company
Experience managing digital marketing campaigns end to end in-house or in an agency setting
Experience using customer engagement platforms like Braze is a plus
Certifications (Google Ads, Meta Blueprint, SEO, etc.) are a bonus

MoneySmart Culture Values & Tenets
The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:

Play to win as a team
Solve for the customer
Embrace a personal growth mindset
Step up and own it
Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.

Tagged as: Data Analysis, Financial Modeling, Google Analytics