Marketing Manager

(PICO GROUP, MP INTERNATIONAL) specialises in organising exhibitions, conferences and special events. Headquartered in Singapore with offices across Asia and Europe, it has organised and managed over 1,000 events on a national, regional and international level over the past 25 years.

Learn more about MP International at: https://www.mpinetwork.com/

Leveraging on the international network of its parent company Pico, it has expanded into key Asian cities and Europe as part of its move to better serve an international clientele. The group’s philosophy is to deliver events that make its partners and clients stand out in a competitive marketplace. Its strong understanding of the cultures, business philosophies and practices of both the East and the West allows the people it works with to integrate into any market and region seamlessly. It has in-depth understanding of the cultures and local business practices in the region. Its partners, clients and associates are able to ‘plug and play’ in a region that presents boundless business opportunities. It has been able to add value to partnerships, spinning off successful ventures.

The group’s specialists in exhibition and conference services, project management, marketing communications and visitor promotion are passionate about delivering the best event experience. Its knowledge areas include: cleaning and hygiene; fashion, garment and textile making, food and beverage, furniture, hospitality, info-communications, medical, power, technology, sports and fitness, and transport.

Summary

We are seeking a highly motivated and experienced Marketing Manager to join our Marketing Team. The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to promote our events and services, drive attendee and exhibitor engagement, and achieve business objectives.

The ideal candidate will have a passion for marketing, excellent communication skills, and a proven track record of driving successful marketing campaigns. This role requires a creative thinker with excellent communication skills and a strong understanding of marketing.

Roles & Responsibilities

• Development and implementation of comprehensive marketing plans and strategies to achieve company objectives.
• Execute marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.
• Collaborate with the creative team to develop engaging marketing collateral, including brochures, presentations, and advertisements.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
• Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
• Support the planning and execution of events, exhibitions, and promotional activities.
• Creation and management of marketing budgets, ensuring efficient allocation of resources.
• Stay updated on industry trends and best practices to continuously improve marketing efforts.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Proven experience in marketing roles, with at least a minimum 5 years of experience in a similar capacity.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Creative thinking and problem-solving skills, with a keen eye for detail.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Strong organizational and time management skills.
• Team player with the ability to collaborate effectively across departments.
• Experience in the events or exhibitions industry is a plus.

Join Our Team

At MP International Pte Ltd, we offer a dynamic and inclusive work environment where you can grow your career and make a meaningful impact in the events industry. If you are passionate about project management and thrive in a fast-paced setting, we invite you to join our team and be part of our exciting journey.

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Tagged as: Google Analytics, Project Management