Assistant Marketing Manager

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:
– Maxwell Reserve, Autograph Collection Hotel (Marriott)
– The Vagabond Club, a Tribute Portfolio Hotel (Marriott)
– The Serangoon Club, a Tribute Portfolio Hotel (Marriott).
Restaurants & Bars:
. Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve)
. Whiskey Library & Jazz Club (The Vagabond Club)
. GupShup (The Serangoon House)
Garcha Group Benefits:
– As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
– As an associate of a Marriott hotel, you have access to the ‘Global Learning + Development’ tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)
– 2 nights yearly staycation in any of the Garcha Group hotels in Singapore.
– 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars
Responsibilities include but are not limited to:
– Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.
– Create and execute social media calendar for daily content on social channels such as
Facebook and Instagram.
– Create and execute EDM schedule.
– Review and respond to all reviews on social media, Marriott and OTA channels within 24
hours.
– Initiate and maintain a yearly schedule of events for marketing campaigns.
– Plan, coordinate and execute marketing campaigns both room-side as well as F&B at
property level, enabling more customized and need based marketing.
– Create and organise photography, videography and associated editing for all marketing
needs.
– Maintain and update Marriott and ‘vanity’ hotel and F&B websites’ content to ensure all
communication is up-to-date and on brand
– Create and ensure version control of all graphic collateral assets in all departments of all
hotels and F&B.
– Coordinate PR events with and independently from PR company, and continue
relationships/partnerships.
– Assess, recommend, and develop and maintain relationships with influencers, through a
planned schedule of invitations to hotel inspections and hosted events.
– Respond to all emails within 24 hours regarding any marketing and influencer
opportunities.
– Be up to date with online, above the line, below the line market trends and new
developments.
– Actively monitor competitors’ online, above the line, below the line marketing programs
– Identify other online marketing opportunities to increase brand and hotel awareness from
time to time.
– Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results
– Maintain and update website content to ensure brand standards and web audit goals are met
– Create awareness and visibility of F&B website through Search Engine Optimization and Display Media
– Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage
– Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant
– Ensure hotel meets Marriott’s social media measurement goals
– Develop social media campaigns and strategies to increase hotel’s presence and participation
Other Projects/Responsibilities:
. Identify online marketing opportunities to increase property visibility and awareness
. Keeping abreast with online market trends and new developments
. Actively monitor competitors’ pricing and marketing programs
. Support and give advice on any-related digital / online initiatives
. Develop annual digital marketing strategy for the hotel
. Produce videos and/or prints for media marketing purposes
– Any other duties/tasks as requested by management.