Manager, Marketing Communications (A&P)

About the Role

Our client, a leading real estate organisation, is seeking a Manager to lead its Advertising& Promotions (A&P) team. You will formulate and implement the A&P strategy for the assigned portfolio, delivering integrated campaigns that strengthen the brand and drive commercial results.

Key Responsibilities

• Lead end-to-end planning and execution of integrated campaigns, festive activations, loyalty initiatives and tactical promotions

• Develop compelling campaign concepts, creative briefs and customer experiences aligned with brand positioning and commercial objectives

• Lead, coach and develop a team of marketing executives

• Manage creative, production, PR, digital, media and event agencies, as well as campaign budgets, procurement and compliance

• Build strategic partnerships with tenants, IP owners, sponsors and other stakeholders

• Analyse campaign, shopper, CRM and loyalty data to generate insights and drive continuous improvement

• Oversee tenant communications, website, app content and social media within the assigned portfolio

• Prepare management papers and presentations, and identify new campaign concepts, partnerships and revenue opportunities

Requirements

• Degree in Marketing, Mass Communications or a related discipline

• At least 7 years’ relevant marketing experience, including 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing

• Proven experience leading large-scale integrated campaigns and managing external agencies

• Strong creative judgement, analytical ability and commercial negotiation skills

• Excellent project management, stakeholder management and communication skills

• Independent, organised and proactive, able to thrive in a fast-paced environment

If you would like to explore this opportunity, please email your resume in Microsoft Word format to [email protected]

We thank you for your interest and will contact shortlisted candidates for a more detailed discussion.

EA License No. 25C2923

EA Registration No. R1105304

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