Marketing Manager – Singapore

Hungry, Humble, Honest, with Heart

The Opportunity

As Marketing Manager for Singapore, you will be the driving force behind Nutanix’s marketing

presence and pipeline generation in one of ASEAN’s most strategically important markets. This

is a senior individual contributor role with significant scope — you will own the end-to-end

marketing motion for Singapore across field, digital, partner, and executive engagement

programs, working closely with sales, channel, and regional marketing leadership to deliver

measurable business outcomes.

Demand Generation & Pipeline

Build and execute strategy for Singapore, on expansion as well as new customer

acquisition – taking a programmatic approach encompassing ABM/ABX, digital

campaigns as well as overall pipe creation and progression

Develop and execute integrated, multi-touch demand generation programs targeting

public sector, enterprise and commercial accounts in Singapore across Nutanix’s priority

solution areas

Build and manage a healthy marketing-sourced pipeline, tracking contribution from

campaign through to closed revenue in close collaboration with the Singapore sales

team

Own the full funnel from awareness to pipeline. Plan and execute high-impact field

marketing activities including executive roundtables, customer luncheons, partner co-

marketing events, and flagship Nutanix events such as .NEXT on Tour.

Develop locally relevant content and campaign adaptations that resonate with

Singapore’s enterprise technology buyers — grounding global messaging in local market

context

Track and optimize campaign performance using marketing analytics tools, continuously

improving conversion rates and cost per pipeline dollar

Channel & Partner Marketing

Develop and execute co-marketing programs with Nutanix’ key Singapore partners —

distributors, resellers, SIs, and OEM/alliance partners

Manage MDF investment for Singapore, ensuring partner-funded activities drive

measurable pipeline and are executed with full compliance and proof of execution

Stakeholder & Cross-Functional Collaboration

Work closely with the Singapore Country Manager and sales leadership to align

marketing priorities directly to revenue targets and account plans

Partner with the ASEAN regional marketing team to leverage centrally developed

campaigns, assets, and programs — adapting them effectively for the Singapore market

Manage relationships with external agencies, event vendors, and media partners to

deliver high-quality execution within budget

Experience

8–10 years of B2B technology marketing experience, with at least 5 years in Field

Marketing role in Singapore

Proven track record of delivering marketing-sourced pipeline and demonstrating clear

revenue contribution from marketing activities

Experience across field marketing, digital demand generation, and channel/partner

marketing — you understand the full mix and know when to lean into each

Hands-on experience managing events and executive engagement programs for senior

IT and business audiences in Singapore

Familiarity with enterprise technology solutions — cloud infrastructure, SaaS,

cybersecurity, or adjacent — and the enterprise buying cycle that surrounds them

Skills & Capabilities

Strong strategic thinking — you can read the Singapore market, identify the highest-

leverage opportunities, and build a quarterly plan that reflects them

Excellent stakeholder management — you are comfortable presenting to senior sales

leaders, engaging with CIO-level customers, and working with global marketing

counterparts

Data-driven decision making — you use pipeline data, campaign analytics, and market

intelligence to make informed investment decisions, not gut feel

Strong written and verbal communication — you can write a compelling executive

invitation, a punchy LinkedIn post, and a QBR slide with equal confidence

Project management discipline — you can run multiple programs simultaneously

without dropping quality or deadlines

Collaborative by default — you work well in a matrixed organization where influence

matters as much as authority

Tagged as: Account-Based Marketing, Data Analysis, Pipeline Management, Project Management