Assistant Marketing Manager

Job Summary:
The Assistant Marketing Manager¬†is responsible for¬†developing and executing¬†the company’s marketing¬†strategies to increase¬†brand awareness, generate¬†qualified leads, support¬†sales growth, and¬†strengthen customer relationships. The role oversees¬†all marketing activities, including digital marketing, content creation, branding, events, advertising, public¬†relations, and market¬†research.

The Assistant Marketing Manager¬†will work closely¬†with the sales, operations, and management¬†teams to ensure¬†marketing initiatives¬†align with the¬†company’s business objectives¬†and deliver measurable¬†results.

Job Responsibilities:
Marketing Strategy

·       Develop and implement annual marketing plans aligned with business objectives.

·       Create strategies to increase brand awareness, market share, and revenue.

·       Identify new market opportunities and customer segments.

·       Monitor industry trends, competitor activities, and customer insights.

Digital Marketing

¬∑¬†¬†¬†¬†¬†¬† Manage the company’s¬†website and ensure¬†content is¬†current and optimized.

·       Plan and execute digital marketing campaigns across search engines, email, and social media.

·       Improve website traffic, lead generation, and online engagement.

·       Monitor campaign performance using analytics and recommend improvements.

Brand Management

¬∑¬†¬†¬†¬†¬†¬† Maintain and¬†strengthen the company’s¬†brand identity.

·       Ensure consistent branding across all marketing materials and communications.

·       Develop corporate presentations, brochures, product literature, and promotional materials.

Lead Generation

·       Work closely with the sales team to develop marketing campaigns that generate qualified sales leads.

·       Support product launches and promotional activities.

·       Develop customer engagement and retention programs.

Content & Communications

·       Create marketing content for websites, newsletters, social media, case studies, and press releases.

·       Coordinate internal and external communications.

¬∑¬†¬†¬†¬†¬†¬† Manage the company’s¬†marketing calendar.

Events & Exhibitions

·       Plan and coordinate trade shows, exhibitions, seminars, webinars, and customer events.

·       Manage event budgets, logistics, and post-event evaluations.

·       Represent the company at industry events when required.

Market Research

·       Conduct market research to identify customer needs and market trends.

·       Analyze campaign performance, customer behavior, and competitor activities.

·       Prepare regular marketing reports and recommendations for management.

Budget Management

·       Develop and manage the annual marketing budget.

·       Monitor marketing expenditures and ensure cost-effective use of resources.

·       Evaluate return on investment (ROI) for marketing initiatives.

Team Leadership

·       Lead and mentor the marketing team where applicable.

·       Coordinate with external agencies, designers, printers, and media partners.

·       Foster collaboration between marketing, sales, and other departments.

·       Any other duties as assigned by the supervisor

Requirements:
Qualifications

¬∑¬†¬†¬†¬†¬†¬† Bachelor’s Degree in¬†Marketing, Business Administration, Communications, or a¬†related field.

·       Professional marketing certifications are an advantage.

·       Minimum 5 years of marketing experience, with at least 2 years in a managerial role.

·       Proven experience in developing and executing successful marketing campaigns.

·       Experience in B2B marketing is preferred.

·       Experience in technology, ERP software, manufacturing, or industrial sectors is an advantage.

Skills and Competencies

·       Digital marketing platforms

·       Search Engine Optimization (SEO)

·       Search Engine Marketing (SEM)

·       Google Analytics

·       Email marketing platforms

·       Social media management tools

·       CRM systems

·       Microsoft Office Suite

·       Graphic design tools (e.g., Canva or Adobe Creative Suite) are an advantage

·       Strategic thinking and planning

·       Strong leadership and people management

Tagged as: Google Analytics