Role Overview
The
Marketing Manager
will be responsible for planning, executing, and optimizing marketing initiatives that target enterprise customers, industry partners, and channel networks. This is a hands-on role that combines strategic thinking with tactical execution, requiring deep understanding of B2B marketing and an ability to translate technical solutions into compelling business value.
Key Responsibilities
Strategy & Planning
Develop and implement a comprehensive marketing strategy aligned with company goals and sales priorities.
Define target markets, customer personas, and positioning for mobile robotics products.
Demand Generation & Campaigns
Lead integrated campaigns across digital, events, and content marketing to drive qualified leads.
Manage marketing automation and CRM systems to support lead nurturing and conversion.
Content & Thought Leadership
Create compelling content (case studies, whitepapers, blogs, videos) that communicates the business value of mobile robotics.
Partner with technical teams to simplify complex product capabilities into market-ready messaging.
Brand & Communications
Strengthen the company’s brand presence across digital channels, industry events, and trade shows.
Manage public relations, media relations, and industry analyst engagement to position the company as an industry leader.
Partnership & Sales Enablement
Collaborate with sales to provide marketing materials, pitch decks, and ROI calculators tailored to customer needs.
Support channel and ecosystem partners with co-marketing initiatives.
Analytics & Optimization
Monitor, analyze, and report on marketing campaign effectiveness and ROI.
Continuously optimize marketing activities based on data-driven insights.
Qualifications
Bachelor’s degree in Marketing, Business, Engineering, or related field (MBA a plus).
5+ years of experience in B2B marketing, preferably in robotics, automation, industrial technology, or SaaS.
Proven track record in demand generation, digital marketing, and brand building in a high-growth environment.
Strong communication and storytelling skills with the ability to tailor messaging to technical and executive audiences.
Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
Ability to thrive in a fast-paced, entrepreneurial, and cross-functional environment.
Why Join Us?
Opportunity to shape the marketing strategy of a fast-scaling robotics innovator.
Work at the intersection of advanced technology and real-world business transformation.
Collaborative, forward-thinking culture with global growth opportunities.
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