Account Manager (PR)

Overview
As an account manager, you are responsible for running client accounts on both executional and strategic levels. You are the point of contact for your accounts, maintaining strong relationships with day-to-day and mid-level clients. Internally, you manage your account associates to successfully execute PR campaigns and support the account director with strategic planning and counsel.

Responsibilities

Serve as the executional point of contact for your clients, proactively leading conversations on day-to-day counsel and work, and owning strong client relationships.

Lead on regular client meetings, presentations, and reporting.

Lead the executional-level team on implementing sound earned and paid PR tactics to drive campaigns to success, while tracking timelines and budgets.

Build and own strong relationships with key media and influencers, acting as the media and influencer expert within your teams.

Proactively create pitching calendars and lead the team in securing stories and responding to media queries.

Review all written materials—including press releases and alerts, pitch notes, social media or influencer content, reports and other external communications—with minimal edits required from senior team members.

Proactively build and maintain understanding of shifting mainstream media landscape, popular and emerging social media platforms, and lifestyle influencer trends.

Track and manage your accounts’ financial processes including contracting, POs, job creation, and billing.

Support the account director in strategic planning, with ownership of smaller-scale execution plans.

Manage MSL regional market teams and partners in consolidation, coordination and client counsel.

Mentor junior team members, providing guidance and support on client work and professional development.

Qualifications

4 years of agency experience required; consumer and integrated experience is a must.

Strong PR foundational skills, with a track record in securing earned media coverage and managing paid media or influencer projects.

Strong project management and organizational skills, with the ability to manage multiple fast-paced projects and deadlines.

Experience in mentoring and managing associate or executive-level team members.

“Can-do” positive attitude with a problem-solving mindset.

Excellent verbal and written communication skills, with the ability to craft clear and effective messaging.

Understanding of basic agency financial processes.

Experience in regional accounts is nice-to-have, particularly working with SEA markets from a Singapore hub.

Why Join MSL Singapore

You will manage PR strategy and execution for some of the world’s biggest and most iconic brands in travel, tourism, FMCG, retail, and many more.

You will be part of a team that prioritises well-being, positive learning and collaborative teamwork.

Under the Publicis Groupe umbrella, you will work within an extensive, dynamic network of creative, digital, media and communications agencies that sit at the forefront of the global communications industry.

You will have flexible hybrid working arrangements and a suite of benefits including the Publicis Groupe ‘Work Your World’ program.

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Tagged as: Project Management