Marketing Manager (renovation)

Role Overview

We seek a strategic Marketing Manager to lead our brand growth in the renovation sector. You’ll develop data-driven campaigns to generate high-quality leads, build brand authority, and position us as the top choice for residential/commercial renovation projects.

Key Responsibilities

1. Strategy & Planning: Develop annual marketing plans targeting renovation clients (kitchen/bathroom, extensions, etc.). Identify key audiences (homeowners, contractors, designers).
2. Digital Marketing: Manage SEO/SEM (keywords: “home renovation,” “kitchen remodel,” etc.). Oversee social media (Instagram, Pinterest, YouTube, RedNote, Facebook) showcasing before/after projects.
3. Content Creation: Lead blog/video content on renovation trends, costs, and tips. Create compelling case studies and client testimonials.
4. Brand Management: Ensure consistent branding across proposals, site signage, and trade shows (e.g., home expos).
5. Partnerships: Collaborate with architects, designers, and suppliers for referral networks.
6. Analytics: Report on KPIs (cost per lead, conversion rate, project value). Adjust strategies based on data.

Requirements

1. Experience: 3+ years in marketing (local/oversea), with 3+ years in home improvement, construction, or renovation.
2. Digital Expertise: Proven success in SEO, SEM, social ads (Meta, Houzz, Google Ads), and email marketing.
3. Portfolio: Samples of campaigns driving leads/sales in renovation or related fields.
4. Tools: Proficiency in CRM, Google Analytics, Canva/Adobe Suite, CAD, CMS (WordPress).
5. Analytics: Ability to interpret data to refine campaigns and budgets.

Preferred Skills

• Experience with Houzz Pro, BuilderTrend, or similar industry tools.
• Knowledge of local permitting processes/renovation regulations.
• Photography/video skills for capturing project transformations.

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Tagged as: Data Analysis, Google Analytics