Job Responsibilities
- Develop and execute product marketing strategies to drive revenue growth, profitability and market share across Southeast Asia.
- Manage product positioning, value propositions, pricing strategies and competitive analysis.
- Conduct Voice of Customer (VOC) initiatives and market research to identify business opportunities and customer needs.
- Lead regional go-to-market (GTM) strategies, product launches and localisation of global marketing campaigns.
- Collaborate with Sales, Engineering and Channel Partners to drive product adoption and market penetration.
- Plan and execute integrated marketing campaigns through digital platforms, webinars, trade shows, seminars and industry events.
- Drive lead generation, customer engagement and sales pipeline development through targeted marketing initiatives.
- Monitor marketing performance, analyse campaign effectiveness and track key business metrics.
- Work closely with global business units and regional stakeholders on product roadmaps and market development.
Requirements
- Bachelor’s Degree or above in Engineering, Science, Marketing, Business or a related discipline. MBA is an advantage.
- Minimum 5 years of experience in Product Marketing, Technical Marketing, Industry Marketing or Commercial Marketing.
- Experience in industrial, instrumentation, test and measurement, automation, electrical, electronics or technology industries is preferred.
- Proven experience in go-to-market execution, demand generation and channel marketing.
- Experience managing marketing initiatives across multiple Southeast Asian markets is an advantage.
- Strong strategic thinking, analytical, communication and stakeholder management skills.
- Results-driven, proactive and able to work independently across cross-functional teams.
Only shortlisted candidates will be contacted.
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To apply for this job please visit en-sg.whatjobs.com.
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