Marketing Manager

The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to support company growth in the construction and infrastructure sector. This role involves market analysis, lead generation, brand development, and coordination with internal and external stakeholders to promote services, secure new business, and enhance company visibility.

Key ResponsibilitiesMarketing & Strategy

• Develop and implement marketing strategies aligned with business objectives in the construction industry
• Conduct market research to identify new business opportunities, competitors, and industry trends
• Prepare annual marketing plans, budgets, and performance reports

Branding & Communication

• Manage brand identity across all platforms, including digital, print, and corporate events
• Create marketing content such as brochures, presentations, website updates, case studies, and project portfolios
• Manage company social media, website, and online presence

Lead Generation & Business Development Support

• Generate qualified leads through campaigns, networking, and industry events
• Support tender submissions, proposals, quotations, and pre-qualification documents (PQDs)
• Maintain strong relationships with clients, consultants, vendors, and subcontractors

Digital Marketing

• Oversee company digital marketing campaigns including Google Ads, LinkedIn, SEO, and email marketing
• Track digital performance and report analytics to management

Event & Customer Engagement

• Coordinate corporate events, exhibitions, and industry trade shows
• Manage customer feedback and ensure high service satisfaction

Internal Collaboration

• Work closely with project, engineering, and finance teams to align marketing initiatives
• Support HR for recruitment branding and training materials

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum 3–5 years of marketing experience (construction or engineering preferred)
• Strong understanding of tender processes, construction market dynamics, and B2B marketing
• Excellent communication, negotiation & presentation skills
• Proficiency in MS Office, CRM platforms, and digital marketing tools
• Strong analytical skills & ability to work under tight deadlines

Key Competencies

• Strategic Thinking
• Relationship Management
• Project & Time Management
• Creativity & Problem-Solving
• Leadership & Team Collaboration

Work Environment

• Office-based with site visits when required
• Occasional travel for client meetings and industry events

#J-18808-Ljbffr

Tagged as: Data Analysis