Marketing Manager

About the Role

Bring marketing campaigns to life for W Network’s household appliance and consumer electronics brands. In this role, you will coordinate KOL collaborations, content creation, promotions, and events to drive brand engagement and sales growth.

Key Responsibilities

• Campaign Execution: Collaborate with Sales and E-commerce teams to plan monthly marketing calendars and execute daily promotional activities effectively.
• KOL Management: Identify, engage, and manage relationship pipelines with KOLs and content creators for product reviews, demonstrations, and promotional campaigns.
• End-to-End Coordination: Oversee all aspects of creator collaborations, including briefing, quotation negotiation, product seeding/delivery, content approvals, and submission tracking.
• Content & Social Media: Maintain up-to-date content calendars and adapt brand assets for Meta, TikTok, and Xiaohongshu (XHS) to maximize audience engagement.
• Creative Collaboration: Partner with the creative team to develop campaign visuals, videos, and advertising assets, assisting with basic content creation when required.
• Paid Advertising: Support paid media efforts by preparing assets, setting up campaigns, monitoring performance, and executing A/B tests under the supervision of the Marketing Manager.
• Event Operations: Assist in organizing and executing roadshows, exhibitions, product launches, and promotional events to ensure smooth on-site operations.
• Event Publicity: Coordinate event marketing, promotional materials, KOL attendance, and real-time social media coverage alongside internal teams and external vendors.
• Reporting & Analytics: Track campaign budgets, monitor KOL deliverables, evaluate event ROI, and compile performance reports with actionable recommendations for improvement.

Requirements

• Education: Diploma or Degree in Marketing, Mass Communications, Business, or a related discipline.
• Experience: Minimum 2 years of experience in digital marketing, KOL coordination, or campaign execution.
• Industry Knowledge: Experience in e-commerce, retail, consumer electronics, or event management is highly advantageous.
• Influencer Relations: Proven track record of working with influencers and content creators, seamlessly managing briefs and deliverables.
• Platform Expertise: Strong familiarity with Meta, TikTok, and Xiaohongshu (XHS) platforms alongside their respective engagement strategies.
• Digital Marketing Skills: Hands-on experience or strong baseline knowledge in managing Meta Ads, Google Ads, and campaign reporting.
• Soft Skills: Exceptional communication, copywriting, project coordination, and follow-up skills with a proactive, organized approach to deadlines.
• Flexibility: Ability to support roadshows and events on weekends or public holidays when required (compensated accordingly).

Why Join Us?

• Impactful Brand Building: Work with exciting consumer electronics and lifestyle brands, taking ownership of high-visibility campaigns.
• Robust Network Growth: Deepen your professional network by building long-term partnerships with top-tier KOLs and creators.
• 360° Marketing Exposure: Accelerate your career with comprehensive, hands-on experience spanning digital advertising, content strategy, and large-scale event execution.

Tagged as: Pipeline Management, Project Management