Overall Purpose of the Job
Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.
You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.
Key Responsibilities
- Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
- Apply social media best practices to optimise content performance across platforms
- Develop platform-specific templates to streamline and enhance efficiency in social content production
- Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
- Build and foster strong relationship/engagement with social media audiences to grow reach and presence
This is a 2-year contract with a possibility of renewal based on performance and organisational needs.
Required Qualifications
- Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
- Strong command in English, and basic proficiency in Chinese, both written and spoken
- Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
- Passionate about current affairs and the social media landscape
- Self-motivated and able to work independently and also, connect with people and collaborate as a team
- 5 day work week on roster (inclusive of 1 weekend day), working hours: 1500 to 0000.
To apply for this job please visit en-sg.whatjobs.com.
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