Brand and Marketing Manager

WHY JOIN US

֎ Vibrant working environment
֎ Attractive benefits
֎ Loves Sushi, Embraces Diversity!

About the role

We are seeking a passionate and driven Brand & Marketing Manager to support the development and execution of marketing initiatives that strengthen our brand presence and drive business growth. You will play a key role in managing campaigns, building strategic partnerships, and enhancing customer engagement across multiple channels.

Key Responsibilities:

Product Portfolio Management

• Responsible for defining, developing and executing innovative marketing strategies and campaigns with sales activities that reinforce the brand proposition to increase Company’s market position/share and achieve financial growth

• Review current brand positioning/image, strengthen brand presence and customer relationships through different channels of media, monitoring both outlet and competitors’ presence for performance enhancement

• Lead internal and external teams in product development to achieve brand and business objectives.

Marketing Strategy & Integrated Campaigns

• Oversee and drive end to end execution of all Campaigns and Projects, from planning to launch, to analysis.

• Track benchmark metrics, measure and report monthly performance of all marketing projects/campaigns and distribution channel initiatives ensuring ROI

• Identify, cultivate and manage relationships with partners for events and programs

• Manage service partners such as Public Relations agencies (if any) and build good relationships with key media for Public Relations coverage of important events/activities

Stakeholder Management

• Collaborate with group marketing, local operations, R&D, and other teams to implement strategies and marketing plans.

• Work with Operations Team to develop cost-effective and efficient marketing activity calendar

• Manage external creative partners, operators, platforms, system providers, and design/production vendors to ensure seamless execution from strategy to implementation.

• Prepare marketing reports for Management’s review

• Other duties as assigned by General Manager

Requirements:

Experience

• Degree in Marketing/Communications with at least 8 years’ experience in Marketing

• Proven track record in innovation and integrated marketing with successful case studies.

• Deep understanding of social and digital marketing.

• Experience in frontline F&B or retail industry is preferred.

Skills

• Possesses strong strategic thinking and analytical skills

• Strong stakeholder management ability to drive cross-functional collaboration through project management

• Experience in brand management of consumer goods or in F&B/Hotels/FMCG industry is highly preferred

Personal attribute

• A team player, strong communication skills and interpersonal skills as the role must influence key stakeholders in other departments

• Excellent command of Mandarin to liaise with HQ in Taiwan

• Comfortable and adaptable in fast-paced, dynamic environments.

• Market-sensitive with a passion for and familiarity with diverse cultures.

• Upholds integrity as a core value.

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Tagged as: Data Analysis, Project Management