Our Company
At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI.
What You’ll Do
Teradata is looking for a Manager, Field Marketing predominantly focused on Southeast-Asia, Hong Kong, Taiwan and South Korea. This role will work directly with the regional sales teams and will carry a pipeline generation target. The role will execute high-impact ABM and demand generation programs that accelerate the sales cycle, generate net new pipeline, and strengthen customer preference for Teradata’s solutions.
This is a hands-on execution role with the expectation to partner with key stakeholders to develop marketing plans aligned to business priorities across a diverse, multi-market geography. The ideal candidate understands both direct and indirect sales environments and can adapt programs accordingly — whether activating through Teradata’s own sales teams or through channel and partner networks.
Essential Duties and Responsibilities
Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets
Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting
Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion
Enable localized campaign execution, content adaptation, and industry and partner messaging suited to each local market in the region
Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences
Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management
Provide social media support for local leaders and subject matter experts
Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews
Proactively manage the regional marketing calendar and budget
Take a data-driven approach to analysing full-funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly
Support channel and partner marketing activity, including co-branded campaigns and MDF utilization in indirect sales markets
Travel domestically and internationally as needed
Who You’ll Work With
You will work closely with local go-to-market teams across the region, regional sales leadership, channel partners, and local and global marketing colleagues to ensure consistent messaging and alignment across channels.
What Makes You a Qualified Candidate
Bachelor’s degree
5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM
Regional marketing experience across Southeast Asia; familiarity with Taiwan and/or South Korea markets a plus
Experience in B2B enterprise software, data, analytics, or AI
Strong organizational skills with experience managing field and virtual events
Understanding of both direct and indirect (channel/partner) sales environments
Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance and turning insights into action
Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
Proactive, self-motivated, innovative, and collaborative mindset
Fluent English and Mandarin (spoken and written) required; additional Southeast Asian languages a plus
What You’ll Bring
Proven track record of building and executing ABM programs for enterprise sales teams — including named account targeting, buying committee engagement, and account-level content strategies
Hands-on demand generation experience: nurture cadences, intent data, content syndication, and digital campaign execution
Experience working within or alongside indirect sales channels, including partner co-marketing and MDF management
Familiarity with ABM and marketing automation platforms (Influ2, Eloqua, or equivalents)
Experience building integrated marketing plans for a high-tech company; data, analytics, and AI background a plus
Strong written and verbal communication skills across functions and cultures
Strong execution and project management skills with close attention to detail
Experience managing in-person and virtual events across multiple markets
Understanding of direct and indirect sales environments
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.
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